5 Traits of Every Successful and Sustainable Marketing Campaign

Julie Starr • April 28, 2022



Finding your feet in terms of marketing as a sustainable business can be tricky to navigate when you’re in the early stages of starting up. You realize that the world of online marketing is loud, busy, and often hard to break through, but now is the time to sit down and do your research so that you’re aware of the most successful traits of a sustainable marketing campaign. When it comes to advertising your eco-conscious business, you need to commit to your cause and use your voice to spread the message of your brand ethos and purpose. Consider some of the following ideas to get you started in crafting your very first marketing campaign in the sustainable sector. 

  • Digital Marketing Methods

Traditional methods of marketing are a big no-no when you’re competing in the world of sustainability. Everything you create should be via a digital platform so that your carbon footprint is as small as possible. Digital marketing companies will agree that printed ads, direct mail, and newspapers are slowly decreasing in popularity due to the online space and the impact it can have on consumers. Using email marketing campaigns, social media, and SEO on your website are all eco-friendly and impactful methods of digital marketing to explore.  And if you aren’t up to speed on how they all work, you can turn to an SEO marketing company for support. Getting that expert advice on platforms, you’re unsure about can help to make your efforts more of a success.

  • A Clear Unique Selling Proposition

When you have solid selling principles that differentiate you from other competitors in your space, you need to use this to your advantage and incorporate it into your brand messaging. Your unique selling proposition should clearly resonate with your ideal client and it will carry them through the customer journey seamlessly.

  • Eco-Conscious Design Elements

Using design elements to emphasize your sustainability standpoint is effective. From sourcing specialist materials for your packaging to reassessing manufacturing processes, there are a number of ways to make your product green from day one.

  • Reflective Pricing Strategies

Unlike mass-produced products, handmade, eco-friendly products often have a higher price tag. This is often because more thought and care is taken into the production and packaging of the item in order to reduce the impact on the environment. Intentional pricing strategies will put your brand in a good place in the market from the moment you launch.

  • Social Proof of Your Sustainability

It’s no secret that eco-conscious consumers are the most cynical audience of them all, so providing clear social proof of your sustainability strategies is a must if you want to build trust. Letting people know that your brand is sustainable isn’t always enough, so you need to go the extra mile in order to prove it. For example, you can use the appropriate eco-labels on your products, craft a statement for social media, publish reports about your sustainable actions and share behind-the-scenes footage with your followers of how your products are made.

As you can see, there are a number of successful ways to craft your sustainable marketing strategy and form a strong connection with your ideal audience. Heightening brand awareness and spreading the word about what you do will be your sole purpose whilst your business gets off the ground. Once you become more well-established you will be able to work with a marketing expert to help you hone in on your message even further and make a bigger impact.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.