4 Ways You’re Wasting Your Marketing Budget

Julie Starr • December 24, 2020



Having a marketing budget is a must if you want to promote and grow your company. It’s there to allow you to advertise your business and bring in customers across the channels that make the most sense for you. But what if you’re spending money on marketing and that money is going to waste? Your business needs to use its marketing budget as wisely as possible so that you’re making money, not losing it. Even when you’re turning a profit, you could still be making less than you could be because your marketing spend is wasteful. Take a look at some of the big reasons you might be wasting money.

No Strategy

A marketing strategy is crucial if you want to be successful with your marketing plan. If you simply go ahead without trying to plan anything, you won’t be making informed decisions. Even if you manage to stumble into some successful moves at first, you will eventually find that you don’t really know what to do next. You need a strategy that forces you to set goals and work out the best methods for promoting your business. You should think about what marketing channels to use and how to make the most of them with your budget.

Poor Targeting

How well do you know your audience? Even if you know your target market well, are you actually targeting them properly? Poor targeting on marketing such as pay per click ads can be as good as throwing money down the drain. You’re wasting cash if your ads aren’t being seen by the right people. You can solve this issue with the right PPC management , which can take over your ads and improve the targeting. Your ads can be very cost-effective if only you use targeting tools correctly, but first you need to understand your audience.

Not Tracking Results

 

Do you know how well your marketing choices are working out? If you don’t know whether you’re getting positive results, you’re potentially wasting a lot of money. You need to know whether you’re getting leads or sales from your marketing and you can’t do that without tracking and measuring. There are various tools and methods for doing this, from online analytics tools like Google Analytics to CRM software. You can also leverage the best youtube link shortener tools for your marketing videos. Content creators and brands use link-tracking tools to help them make data-driven decisions by obtaining real-time campaign analytics on each link you create, user location, and how often viewers click a link. Understanding who discovered your business and where it came from can give insights to tailor your content marketing strategy. When you start tracking results, you will have a much clearer idea of the return on investment that you’re getting and how to improve it.

 

Budget Is Too Small

A bloated marketing budget can be a problem, but you might not realize that a small budget can be an issue too. If your budget isn’t big enough, you might be wasting the money that you are spending. By not doing enough to actually have a real effect on your business’s performance, you’re just spending money that isn’t really doing anything. You might need to consider increasing your marketing budget if you really want to have an impact.

Stop wasting your marketing budget and put it to good use by reassessing your spend and your marketing activities.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.