4 Simple Tips to Create More Sustainability Within Your eCommerce Company

Julie Starr • May 6, 2022



As the world becomes more environmentally conscious, businesses are starting to see the importance of sustainability. Consumers want to buy from companies that align with their values, and being sustainable is one of the most important values a company can have. So if you’re looking for ways to make your eCommerce company more sustainable, look no further! This blog post will discuss four simple tips that will help you get started.

1) Use recycled or recyclable packaging materials

One of the simplest ways to make your eCommerce company more sustainable is to use recycled or recyclable packaging materials. This includes using recycled paper for packing material, using recyclable cardboard boxes , and avoiding plastic packaging. This will help reduce your company’s environmental footprint, but it will also send a strong message to your customers that you care about sustainability. If you’re unsure where to start, try reaching out to your local recycling center or searching for recycled packaging materials online.

2) Implement green shipping practices

Another way to make your eCommerce company more sustainable is by implementing green shipping practices. This includes using recycled shipping materials, using eco-friendly shipping methods (such as ground shipping instead of air shipping), and offsetting your carbon emissions. You can learn more about green shipping practices by doing a quick search online or reaching out to other sustainable businesses in your industry. Additionally, many shipping companies (such as UPS and FedEx) offer green shipping options, so be sure to ask about these when making shipping decisions for your business.

3) Invest in a sustainable warehouse

If you have your warehouse or storage space for your eCommerce business, you can do a few things to make it more sustainable. First, try to use energy-efficient lighting throughout the space. Also, consider investing in solar panels to help offset your energy consumption as well as a more reliable warehouse racking system . And finally, make sure that any appliances or equipment you use are Energy Star certified. These simple steps will help reduce your carbon footprint and save you money on your energy bills in the long run.

4) Educate your team and customers about sustainability

One of the most important things you can do to create a more sustainable eCommerce company is to educate your team and customers about sustainability. This includes providing information on your website and social media channels about your sustainable practices , hosting events or webinars on sustainability, and offering discounts or rewards for customers who shop sustainably. By educating others about the importance of sustainability, you’ll help reduce your company’s environmental impact and encourage others to adopt sustainable practices in their own lives.

Sustainability is becoming increasingly important to consumers, so businesses must start taking steps to be more sustainable. Hopefully, these four tips will help you make your eCommerce company more sustainable.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.