Your Guide To Planning an Eco-Friendly Trade Show

Julie Starr • November 29, 2021



An increasing number of companies recognize the need to reduce their negative environmental impact. As a result, they are looking for ways to participate in sustainable activities that will benefit the environment today and tomorrow. 

This recognition has led many of them to consider green practices when planning a trade show event. Since almost every company exhibits at trade shows, this is often an excellent opportunity to showcase one’s green practices and spread the word about positive changes being made on many levels, including environmental ones.

Unfortunately, some people misunderstand what it means to be “eco-friendly” or “green.” If you’ve attended any green conferences lately, you may have noticed that attending can be costly. Marketing budgets for these shows are huge, and there isn’t a lot of money left over for environmental costs. 

At best, they tend to be poorly attended and leave the environment worse off than before the show started. Unfortunately, this is all too common and can easily contribute to an “eco-unfriendly” sense of futility. It’s important to remember that green events need not be expensive or overdone in their approach, no more so than any other event ever planned by anyone for anything. 

There is no reason why eco-friendly trade shows cannot reach as many people as conventional ones do – if done right, as long as you have good content, timing, organization, and promotion. Following are some tips on how to plan an eco-friendly trade show. 

Be Authentic

When planning an “eco-friendly” trade show, the first thing to consider is that your company needs to be “eco-friendly” before you spend any resources on events, no matter how small. If your company isn’t already green and doesn’t anticipate becoming so in the future, it’s just not worth the effort. It makes sense to invest time and money into trade shows only when they are likely to carry an efficient use of things like marketing, booth space rentals, exhibitor costs, etc.

Plan In Advance

The next thing you need to consider is timing. You should start planning eco-friendly trade shows at least six months to a year in advance if possible. This will give you enough time to make arrangements, have your booth designed by a trade show booth company without placing too much pressure on yourself or other people involved with planning the event itself.

Focus On The Purpose

The third thing you need to do is have a clear purpose for having an eco-friendly trade show. This means being clear on why you are doing it in the first place, not just what benefits people will get from attending.  It also means deciding whether your goal is to showcase how energy efficient or “green” your products are or whether you intend to use this platform as a forum for educating others about environmental issues that most people don’t know about.  Remember that education can encourage action, but it’s often best to educate by promoting your own success stories rather than trying to talk down to anyone who disagrees with your point of view – they are both equally valuable ways of bringing awareness.

An eco-friendly trade show will have a positive impact on the environment and help you get more visitors to your booth. It can be a great way to practice going green without being too much in people’s faces about it. As companies continue their push for greener products and services, more people will take notice.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.