Why Consider Options Aside From Gas-Guzzling Trucks?

Julie Starr • May 27, 2022



When it comes to how you get your products from spot A to B, then you might naturally consider trucks to be the first and the most obvious answer. After all, they seem to be the lifeblood of logistics across all sectors. They do bring advantages, as well. But in some cases, there are alternatives worth considering and we’re going to look at why you should do that.

They’re expensive

First of all, let’s address the obvious point first and foremost: trucks are not cheap. Pound for pound, they are some of the most expensive vehicles on the road . They rely on a lot of specialist parts which you may need to repair and replace, which is more expensive than repairing a regular car. What’s more, they consume a lot more fuel, which is another bigger expense. Keeping trucks on the road, especially your own trucks, may also require logistics systems to manage their position and their deliveries, another expense.

They can be dangerous

When it comes to road accidents, some of the most expensive and the most dangerous can revolve around trucks. Truck drivers have a larger blindside than drivers in most other vehicles and any loss of control can be much more severe, harder to correct, and damaging as a result. The law around trucking accidents puts a lot of responsibility around the truck driver and, in your case, perhaps your company. As such, you could be at risk of a big legal payout if one of your drivers gets into an accident.

They might not always be the most efficient method

The reason that people are willing to accept the costs of running trucks for your logistics is that they can often be the most direct and efficient way to get products where they need to go, especially when things have to go from door to door. However, that’s not always the case. If you have access to rail, then that is still by far the most efficient manner of transporting goods. Short sea tripping can be more efficient and less time-consuming, as well. You should consider the route your products typically have to go through and which option is really most efficient.

They’re not the most sustainable option

Of all of the transportation methods, except perhaps air travel, trucks are some of the most inefficient and unsustainable. Trucking requires a lot of fuel to transport goods from A to B. Keep an eye for the trends in sustainable transportation and you might be able to see options that better suit you, such as using rail to get your goods to one area in bulk, where instead of trucks, you might be able to rely on electric vehicle drivers to get your products to the customer’s doorstep, as an example.

Even despite all of the points above, there may well be cases in which trucks still remain your only viable option. If that’s the case, try to choose companies that make efforts to make transport more sustainable.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.