What Every Business Needs To Survive

Julie Starr • July 17, 2024

When you have your own business it can be the most precious thing in the world. You may have worked your way up the business ladder to get to this point, and you don’t want it to all fall apart. You may worry that your company will join the ranks who have fallen and closed before their milestone fifth birthday. If you don’t want this to be you and your business then take a look at the article below to find out what you can do to help your business survive.


A Green or Sustainability Plan


Every business should
have green ideas included in their business plan. Many customers and clients these days will take a look at a company to see what they are doing to be eco friendly and kind to the planet. If you want those to be returning customers then you have to prove to them you care about the environment. For instance, there are other businesses out there that will plant a tree for a certain amount of orders that come in. You could do something like this, or you could do simple things like not include a paper receipt in your packaging. You could also use cardboard packaging rather than plastic. Little things add up to make a big difference. 


Strong Team


Quite a few businesses wouldn’t be where they are today without a strong team. Employees make a world of difference to companies and don’t get the credit they deserve. If you decide to hire employees then make sure you hire the right ones. You want a team that works well together but who can also work great alone and independently. Take a look at resumes, qualifications, training, and attributes when you are going through the hiring process. 


Open Workspace


Another thing that you could do to help your business survive is an open plan office space. This will give everyone room to maneuver and feel less like a tin of sardines. If you want your office to get along and be friendly with each other then an open plan layout can provide privacy and security that everyone is entitled to. It also gives people silence if they want it, as they won’t be sat right next to the chatty ones in the office. Think also about where you will put your kitchen, you don’t want it to be the focal point in your workspace but workers need to be able to access it with ease. You could have a snack bar in your kitchen for workers to help themselves during the day, take a look online at
snack bar ideas for more inspiration. 


Outsourcing 


Finally, if you don’t want to pay a full salaried worker to do some of your jobs, tasks, and projects then you might want to think about outsourcing. Outsourcing to another company or even a freelancer will cost you less in the long run. If you have little jobs here and there such as blog writing or accounts then outsourcing makes more sense from a business point of view. This gives you more money to spend on other areas within your company. 


We hope you found this article helpful and that it gave you some ideas on how to create a business that stands the test of time. 

By Julie Starr July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.
By Julie Starr July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.