What Does ‘Green’ Mean In Business?

Julie Starr • May 23, 2022



‘Green’ can have a lot of different meanings in the business world, thanks to just how many ways there are to stay green. And while that’s a bit of good news for you, it can also complicate the matter in some ways – being environmentally conscious is one thing, but following through when you’ve got so much to do is another entirely. 

This is why we want to make this debate easier. Whether you’re starting out green or you simply want to make a change for the better , here are some good ways to be eco-friendly and forward-thinking while running a modern company. 

A Regular Analysis of Carbon Emissions

Don’t be intimidated by the word ‘analysis’ here – it’s a normal part of running a company in the modern era! And if you don’t sit down to analyze the way you work year by year, it’s going to be much harder to reduce your footprint or even think about going carbon neutral entirely. 

Take an analysis like this in stages. Start by thinking about the emissions you directly release, in terms of your day-to-day work. Then focus on the resources you use, such as your normal utilities, and how they affect the environment. And then work back to your suppliers and any company in your network you rely on to deliver results – how are you contributing to their carbon footprint? 

Working with the Right Network

Suppliers and vendors, lawyers and business consultants – all of these business types can come with a green sticker. And when you work with a network of companies that aim to be eco-friendly in every way, your overarching economic impact will be far less drastic for the environment around you. 

But where do you start? By doing your research! For example, you can click here to find more advice on closing contracts with fellow conscious companies. Be sure to work as locally as possible at the same time, to help keep your carbon footprint low on your quest to build sustainably. 

Correctly Dealing with Any Waste Products

Waste products are another normal and frequent part of running a business. It’s how you get rid of them that’ll determine how eco-friendly you are. Of course, this is all dependent on the type of waste you produce. 

If you work in the hospitality sector, for example, you’re likely to be able to compost a lot of your waste. If you work in an office, you’ll need to recycle most of what you throw away. Look into disposal units in your local area and see what’s on offer; it’s much more effective to bulk up waste and let it be dealt with by professionals than to just chuck things into the trash and think no more of them! 

Running a green business takes a strategy and consistent effort made to fulfill on goals and commitments. Use ideas like those above to take your company an eco-friendly step further. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.