What are the Benefits of Green and Sustainable Marketing?

Julie Starr • June 2, 2021



One of the main reasons why sustainable marketing is taking hold is because it brings with it a huge range of bonuses. The benefits can translate to consumers and companies alike. There are also a lot of benefits to the environment and social causes. If you want to find out more, then simply look below.

It Makes your Brand Desirable

What makes your company stand out from the rest? Chances are, they could answer the question in the exact same way that you did.  With so many competitors out there, you have to make sure that you enrich your brand and that you make your services more desirable if possible. If you want to expand your market share, then you have to make sure that you do something that is unique to you. Sustainable marketing and even green initiatives are a fantastic way for you to attract more customers. This is especially the case if your target audience is millennials.

Increasing Visibility

In this day and age, a lot of industries are cluttered with tons of brands. They are all trying to compete for their share of the market. With everyone pushing out marketing messages, it’s safe to say that it can be hard to grab someone’s attention. A sustainable strategy is the best way for you to show your potential customers what your brand values are. You have to make sure that you reinforce this message through various channels, including mail and email if possible. That being said, you also need to push your green initiatives and your sustainable initiatives. If you want to try and decrease the paper you use, then it may be worth investing more in digital marketing. The SEO Shark agency can help you with that.

Keep your Customers Coming Back

It’s a known truism in the world of business, that it costs far more to acquire a new customer when compared to bringing back customers you have right now. If you want your customers to keep coming back, then you have to build deep relationships and you also need to try and push loyalty programs and incentives. If you are looking into sustainability then you want your customers to be proud of what your brand is, and you want them to share it with their friends. If you can do this, then you will soon find that you can grow your company more than ever before.

It Makes your Products Premium

Did you know that if you adopt more of an environmental angle when it comes to your branding or your message, then this could help you to secure a more premium price for your products? There is a lot of data out there that shows that customers are willing to pay more for products through a brand that is friendly towards the environment. If you can capitalize on this with your marketing then you can be sure to reap the benefits, not to mention that it may help to make your brand much more popular in the future.

 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.