Ways To Boost Community Engagement for Your Business

Julie Starr • August 20, 2021



Every business should have community engagement as a part of its overall marketing strategy. This is because it is a vital tool for businesses to build trust and make better, people-related decisions. By engaging with the community on all the various forms you can, social media, online, in person, at events, etc., you are privy to some great data for analysis. Your overall goal should be to find better ways to connect with people to build loyalty and create more targeted and specific products and services. The better you can fulfill someone’s needs, the more they will use you. 

Images

When you post a story on your social media account, you need to accompany it with glossy images. These really help you sell your story. Say you have created a new and excellent sustainable product, you need to show the world. You can show behind the scene images of the creators, people love that kind of stuff. It makes you seen very accessible, and you will be humanizing your brand. The more images you post, the more your customers can see how real you are when it comes to your key messages. 

 

Core Values

You need a marketing campaign that really highlights your core values . This way, you can connect with people, build trust and create a loyal customer base. Sustainability is a great value and something that you can showcase in many forms. You can show the world the measures your office or factory has put in place to be more sustainable – trees in the alcoves, etc. These can be posted online to communicate with people and show that you’re not just saying you’re sustainable, you really are. 

 

Use Community Software

If you want help in building your online community, you can always seek help from professionals. Whatever your need, someone is sure you have you covered. So do a little reach ad see what you can discover. Community platform choices come in all shapes and colors, and most are fully customizable. So think about your preferences, like sustainability, and go from there.

Creating a more personal relationship with your customers and the community you serve is very critical. This is because customers must relate to your business in a specific way for your company to thrive. So, first begin, by having a common platform that the people surrounding your business can voice their opinions freely, ensure that the means used are environmentally friendly and do not pose any risk to the larger community.

In addition, streamlining operations and finding how to improve your local SEO will give your business an added advantage. It will provide you with a clear insight into the consumer patterns so that you can adapt your products to them. This will ensure that you utilize the available resources effectively, minimizing wastes and increasing output.

 

Showcase Customers

A great way to build that ever-important trust is to make a point of showing the world success stories from your customers. Nothing sells a product more than other customers being raving fans. Share these customer stories, and if you can, share images of them too. Encourage all your customers to leave reviews and open up the lines of communication by asking questions on your pages. 

 

Don’t Be Afraid of Emotions

If you can show the world your human side all the better. Perhaps a new product has been designed by your company which really helps the world become more sustainable. Let everyone see the mixture of happy emotions you experience. Being proud and happy is great, and if the emotion is a raw as it can be, it will come across as sincere. Make people laugh too. This can be one of your most powerful weapons if you do it just right.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.