Tips To Increase Foot Traffic And Sales For Your Sustainable Business

Julie Starr • August 11, 2022



Sustainability is a hot topic in the business world today. Consumers are more interested than ever in buying products and services from environmentally friendly and socially responsible companies. If you own a sustainable business, it is essential to take steps to increase foot traffic and sales. The following blog post will discuss some tips to help you achieve this goal!

#1 Make Sure Your Sustainable Business Is Visible To Consumers

If you want to increase foot traffic and sales for your sustainable business, it is essential to make your business visible to consumers. There are several ways to do this, such as advertising in environmentally friendly publications, participating in green trade shows, and using social media to promote your sustainable products and services.

Having a strong online presence for your sustainable business is also essential. Ensure that your website is optimized for search engines and that your online content is informative and engaging. Additionally, consider using pay-per-click advertising to attract more visitors to your website.

Finally, don’t forget the power of word-of-mouth marketing! Encourage satisfied customers to leave reviews on popular consumer review websites and to tell their friends and family about your sustainable business.

By taking steps to increase the visibility of your sustainable business, you’ll be well on your way to increasing foot traffic and sales.

#2 Make Your Sustainable Business Stand Out From The Crowd

To make your sustainable business stand out, you must ensure that it is visible and easily accessible to potential customers. One way to do this is to create an eye-catching storefront that will grab the attention of passersby. This can be done by using bright colors, interesting signage, and attractive displays. Another way to increase visibility is to locate your business in a high-traffic area near a popular retail store or public transportation stop.

In addition to increasing visibility, you must ensure that your sustainable business is easy to access. This means having a clear and concise website that provides potential customers with all the information they need about your products or services. It should also be easy for them to find your contact information and make a purchase. You risk losing potential customers if your sustainable business is not easily accessible.

To further advertise the business effectively, think about the marketing materials you have at conferences and events. From Table branded covers to inflatable tents, can all be useful in helping to attract people to the stand when competing with many other businesses at the same time. 

#3 Offer Incentives To Customers Who Shop At Your Sustainable Business

One great way to increase foot traffic and sales at your sustainable business is to offer incentives to customers. This could be in the form of a discount , freebie, or even just a simple thank you for shopping with you. Customers love feeling appreciated, which is a great way to show them that you value their business. Plus, it’s a great way to build brand loyalty among your customer base.

Another incentive you could offer is something called “cash back.” Cash back simply means that the customer gets a certain percentage of their purchase price back in the form of cash (or credit) when they shop with you. This is an excellent way to encourage people to shop with you again in the future, as they know they’ll be getting some of their money back.

Finally, you could also offer a loyalty program for your sustainable business. This is where customers can earn points for every purchase they make and then redeem those points for discounts or freebies down the line. Loyalty programs are great for keeping customers coming back, and they’re also a great way to build word-of-mouth marketing for your business.

#4 Get An ATM At Your Business

If you are a sustainable business, getting an ATM can help increase foot traffic. This will allow customers to have easier access to cash, which can be used to make purchases at your business. Additionally, when you own an atm it can help boost sales, as customers may be more likely to make impulse purchases when they have cash.

If you are interested in getting an ATM for your business, you should keep a few things in mind. First, ensure that the machine’s location is visible and easily accessible to customers. Second, ensure that the machine is well-lit and secure so that customers feel safe using it. Finally, be sure to promote the availability of the ATM so that customers are aware that it exists and know how to find it.

#5 Make Use Of Technology

In today’s world, technology is a powerful tool that can be used to increase foot traffic and sales. Use social media to connect with potential customers and promote your sustainable business. Use online tools such as Google Analytics to track your website traffic and see where your customers are coming from. Make sure to have a strong online presence so potential customers can easily find you.

Technology can also be used in-store to increase sales. For example, many sustainable businesses use tablet devices or iPads to showcase their products. Customers can browse through product information, photos, and videos on these devices, making it more likely for them to purchase. You can also use technology to run promotions or offer discounts that will entice customers to visit your store.

#6 Ensure Your Business Is Family-Friendly

If you want to increase foot traffic and sales at your sustainable business, it’s essential to make sure that your business is family-friendly. This means having a clean and safe environment, offering products or services that appeal to families, and providing amenities that families will appreciate. For example, you could have a kids’ play area in your store or offer baby-changing facilities for parents. You could also host special events or promotions that are geared towards families.

Making your sustainable business family-friendly is a great way to attract more customers and boost sales. Families are always looking for new places to shop, and if they feel welcome at your business, they’ll be more likely to come back again in the future.

In conclusion, there are many things you can do to increase foot traffic and sales at your sustainable business. By offering incentives, using technology, and making your business family-friendly, you’ll be able to attract more customers and boost your bottom line. So put these tips into action and watch your sustainable business thrive.

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.