These Tips will Help you to Make your Marketing Strategy More Sustainable

Julie Starr • March 30, 2022



Sustainability is now more important than ever. If your company is not sustainable, then you are certainly missing out and you may even find that you end up making crucial mistakes that cause you to lose out on customers. If you want to try and turn this around, then there are things that you can do to make your business more efficient and greener in general. Take a look below to find out more.

Carbon Neutral Hosting

The first thing that you need to do is try and make your website greener. Now, you may be thinking, that if you have a website, surely it is already green, right? Unfortunately, this is not the case. If you have a website, then you have to make sure that your host is also energy efficient. If not, then you could be contributing to the impact on the environment. The average site produces 1.76g of co2 for every page that is viewed. If you have 100,000 page views every single month then you would be emitting 2,112kg of carbon dioxide. To put things into perspective this would be the weight of a fully grown rhinoceros. If you want to do something about this, then you have to make sure that your site loads up fast. This will reduce the power required to run your site in general.

Green Signage

Signage is often associated with negative conditions, especially when you look at environmental concerns. A lot of research has been done to try and achieve a lot of success when it comes to sign manufacturing, and now there is much more of a demand for natural fibers and the use of less plastic. If you want to get the best result out of your advertising or signage, then it is a good idea for you to look up advertising rates where possible, as this will help you to get the best result out of your budget and the decisions you make regarding the environment.

Offset Emissions

If you can, you should also try and offset carbon emissions with each item that you make or print. This can be done by signing up for an initiative that plants a tree for every product that you sell for example. If you can do this, then you will soon find that your customers appreciate your efforts more and that you can also make your company carbon-negative. This is far better than being carbon neutral as it gives you the chance to do your bit for the environment without compromising your business.

Vegetable Ink

Did you know that a lot of market and advertising ink products are actually based on petroleum? This can sometimes contain beetle shellac and gelatin too. If possible, you need to try and source ink like this or put a prime focus on vegetable-based ink. If you can do this for your printed products, then you will soon find that it is easier than ever for you to come out on top and be more environmentally friendly.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.