These Are The Essentials Your Small Business Needs To Survive

Julie Starr • March 16, 2023

One out of every two small businesses fails—challenging odds to say the least. However, there are ways you can maximize your small business’s chances of succeeding and thriving. Read on to find out what they are. 

Human resources

Whether you have your in-house team or outsource human resources to a consultant, having someone managing the most valuable resource in your small business will increase your chances of success.

Human resources can help you with all sorts of things such as recruitment, and retention as well as disciplinaries, and even letting people go if it comes to it. All, while leaving you free to dedicate your time and focus on the rest of the tasks that need to be completed for your business to thrive. 

Marketing and advertising

Every business needs to make use of marketing and advising if they are to reach their true potential. This is because marketing and advertising make sure that the people that most want your product or service know that it and your business exist. 

 

Of course, the type of marketing and advertising you use will depend on a range of factors including your budget, and what will most appeal to the target market you are trying to attract. Whether you are looking for more sales in the short and long term will play into this as well with PPC advertising being better for the former, and SEO marketing for the latter. 

 

Quality control procedures

If you want your business to be successful, then you must have quality control procedures in place. Such procedures aim to check the quality of each unit of product or service to ensure it remains high, and customers stay satisfied. 

 

Generally, quality control tends to be easier to check when you are making a physical item as there will be some manual actions you can do to test the product. However, quality control testing is still possible when you are offering a service, you just need to focus more on employee attitude and performance.


If you have a product-based business, then the quality control procedure is something you must do at all points of your manufacturing process. You must be proactive and consider what items and procedures you need in place not just to properly check your products, but to also prevent any issues. This also means considering the things you are doing before and after product development. A good example of this is the packaging process. Not only do you need to have high-quality packaging to store your items and pass the quality process, but it also matters how you look after the packaging. There are many things you can use, for example, un packaging containers that will keep them protected and ready for use and shipping.

 

The right equipment 

Another essential that your small business needs to thrive and survive is the right equipment. Although, what equipment is right will very much depend on the type of business you are running. 

 

For example, a sales-oriented business will need registers and card payment terminals, as well as stock bar code scanners. However, the manufacturer business will need items like this   ball nose end mill  which is a specialist tool that can be used to create mold and dies and turbine blades, and every business will need the best fiber internet provider in the area. Indeed, without these very epics list items some businesses would just not be able to function, so investing in good quality, and making sure you have a secure supply chain is well worth your time if you want your business to succeed. 


A fully optimized website


Also, investing in a professionally designed website is a strategic move that can significantly contribute to the growth of your business with minimal hassle. A well-crafted site not only establishes a strong online presence but also serves as a 24/7 virtual storefront, reaching potential customers around the clock. Experts like Cullen Fischel can provide you with a website with intuitive navigation and user-friendly features to boost your customer engagement and conversion.

 

Risk management

Another thing that every small business will need to be successful is a good grasp of risk management. Risk management is all about identifying the things that could pose a threat to the success of your business and coming up with proactive ways to deal with them, if not avoid them altogether. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.