The Switch To LED Lighting Is Having A Big Impact On Commercial Energy Consumption

Julie Starr • June 1, 2020



Businesses are big energy consumers. The commercial sector in the average country consumes around 30 to 50 percent of the total electricity supply. 

For that reason, new energy-saving, low-carbon technologies are a big deal. Even small innovations can have an oversized difference in the total resource consumption of the sector. 

That’s why the emergence of cheap LED lighting is so exciting for people who care about sustainability . Finally, we have a lighting technology that converts the vast majority of electrical energy into photons. 

Historically, companies that needed to light vast spaces had a problem. The best available technology was incandescent. This method relied on heating a small, light-emitting filament to high temperatures to cause it to glow. It worked a little bit like a regular resistor, except the byproduct of the excess heat was visible, usable light.

The problem was that you had to heat the filament to extraordinarily high temperatures to get it to light up, wasting about 90 percent of the energy you put into it. And you had to shield it in a large bulb to prevent fires and damage to the surrounding environment. It was good technology, but it was by no means perfect. 

Halogen lighting was a refinement of this process, relying on light-emitting gases. But again, it still required the application of heat to get them to emit photons. It was about twice as efficient by still nowhere near where we need to be if we’re going to make a difference to overall energy consumption. 

Then along came LED lights, and the whole world changed. Suddenly, lights were able to convert 90 percent of energy into photons. 

Today a typical 150W UFO high bay light for warehouses, for instance, consumes perhaps 80 percent less energy than the equivalent incandescent spotlight. And it radiates far less heat, lessening the burden on cooling systems. 

We shouldn’t ignore the potential impact that this new lighting technology could have on the commercial sector’s energy consumption. According to Treehugger , companies should be able to slash their energy use for lighting by around 80 percent. Cutting their overall carbon footprint by approximately 1.5 percent doesn’t sound like a lot, but it is considerable. 

The efficiency of LED is essentially what makes them so friendly. The business community needs to enact LED conversion measures to help switch to this new form of lighting before it gets too late. 

It’s not all good news, though. While LED lights have made lighting ten times more efficient, they’ve also made it ten times cheaper . And that means that people are inclined to use more of it. Whereas switching off a light when you left a room was a habit in the past, people don’t bother so much anymore. Thus, the savings are less than many imagine when summed across the entire economy, especially the household sector. 

Businesses, however, can get around this by hooking up their lighting systems to sensors that detect whether there is any movement in the vicinity. If there isn’t, then they switch off. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.