The Rules to Embodying a Zero-Waste Mindset

Julie Starr • November 18, 2021



Businesses know that they need to save the environment, but everybody is also wondering how to do it properly. We need to prepare and we need to save every penny, but if we think more about how to reduce our impact on the planet, it actually boils down to one very basic thing: our mindset. Changing our mindset is not an easy thing to do, and we must remember that in order to embody a mindset in terms of minimizing waste Zero Waste 101 , we’ve got to embrace a number of approaches, including the following. 

Avoid Single-Use Items Where Possible

A lot of businesses need to use single-use items on occasion. A great example is in the medical industry, they tend to use a lot of medical wipes out of necessity, but it’s important to streamline in other areas, for example, paper towels. You can start to use old rags for cleaning purposes, but you can also get into the habit of regular washing. 

Understand the Rules of Recycling

You need to know what can and cannot be recycled. Take a look around the business and see what you can use, and try to save on certain components, for example, cardboard can be used for storing items. It’s important to think twice before we throw things away. 

Value What You Have

A lot of businesses don’t think about what they have, but rather focus on what they lack. Value is about seeing how much effort goes into making certain items. When you start to have a zero-waste mindset, you naturally begin to respect the things that you own. 

Use Your Budget Appropriately

Many businesses buy so much stuff thinking that more is better. When you start to limit how much you spend on items, you will see just how much money you will save, but also it forces you to think in different ways. Because many businesses have a very consumerist mindset , especially when it comes to technology, the next best thing is not always a good idea. 

Think About What You Really Need

Bringing a minimal waste mindset to our business is not just about the rules being enforced, but about how we think about it in our business environment. Sometimes, it is harder to communicate these approaches to our employees, but this is why we have to start incorporating a minimal waste mindset in other ways. It’s not just about our impact on the planet and on our carbon footprint, but it’s about how everybody can feel better by adopting a leaner and streamlined attitude to work. 

Many people still feel they’ve got to work hard rather than smart. And when we start to realize that working in a more streamlined approach is not just going to help our business, but it will benefit our employees’ mental health almost infinitely, we can reap the benefits as much as possible. Ensuring that we adopt a more streamlined mindset is crucial, but it’s about making sure that you start small. Do it right, and everybody will benefit.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.