The Eco-Friendly Options Your Business Can Use to Advertise

Julie Starr • October 12, 2021



Once you have chosen the path in which you want to follow with your business idea and strategies, then it is a case of making the general public aware of your business brand and identity. You need customers in order for your business to survive but also thrive. So finding ways to boost your profile as well as remain environmentally friendly , is more simple than you think. Here is what you can do to advertise your business without compromising the planet. 

Environmentally Conscious Printing Company

If you are going to head down the printing route, which does seem the most traditional and popular option, then you still can. Search for printing companies that use 100% recycled materials on their leaflets or posters when choosing your ideal option. This will ensure that you are dealing with a reputable company that is using quality ingredients but with an eco-frie ndly ethos behind it. 

Social Media as a Marketing Tool 

Utilizing social media as a promotional tool is a great way to boost your business profile. You can find influencers online to help get your brand out there. With the extensive number of followers that a lot of influencers have now, a brief post on their social media site which includes your business brand and photo of the product or service that you offer can certainly increase your profile to new consumers within minutes.

Word of Mouth

Sometimes you just can’t beat the traditional, older ways of advertising. So in this instance that would be spreading positive news about your company and what it has to offer through word of mouth . You can begin with close friends and family who can then inform other people about your business and the products and services that you offer. 

Attend Job Fairs 

This is a great opportunity to network with other people and advertise your business by attending a job fair or exhibition. You can set up a stall area for your business and connect with potential consumers on the day, using a friendly approachable demeanor, and captivating signs with your brand and logo on them. 

You can also bring along physical products from your business as a way to attract the attention of your customers and facilitate a dialogue with them, in which you can advertise what your business really does. 

Finding practical and above all useful, eco-friendly ways to advertise your business in 2021 is crucial if you want to remain relevant, but above all make a positive difference in the business industry, without harming the environment in the process too. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.