The Benefits of Corporate Videos

Julie Starr • March 3, 2022



Everything you spend time and money on within your business should give you a positive outcome. Corporate videos play a huge role in the future of your business. 

Although your objective might not always be the same, for example, you might not always seek conversions; you might be looking to increase awareness, entice new hires or communicate messages within your company. 

Corporate videos are one area where the quality and the production value are going to matter. Even if your video is for internal purposes – it should be professional and high-quality. Working with a video production company like https://zipinmedia.com/video-production/corporate-video-production/ is one of the first steps ensuring your video is clean, well-edited, and delivers on the goals you have set. 

So let’s get into a bit more about corporate videos and their benefits.

What is a corporate video?

Most of the time, a corporate video will be designed to promote the company. The goal of the video may change; for example, most of the time corporate videos will be used for marketing purposes. 

To inform people about your product and service in a short and easy-to-digest way. Over the last few years, it’s not just about getting a message across; true (and the most successful videos) have an element of storytelling in them too. 

Scripting your video will mean that you will have all of the information you need at a good cadence. 

One of the mistakes many companies make is that they try to fit in too much into a short clip. This is why setting the goals you want to achieve is an essential component of the most successful corporate videos. 

Your brand, overall business goal, and vision will be the driving force behind the type of corporate video that is right for you. 

What are the types of corporate videos?

We know that a corporate video is one of the best ways to communicate messages to your audience or the people within your company. Video is one of the most consumed media on the internet, and it is also one of the most shared. 

Some studies show that a simple video on a landing page can see conversions increase by 80%; what is more, decision-makers within a company (executives and up) would rather watch a video than read text. 

There are different types of corporate video, and each serves a different purpose:

Brand video – a brand video will tell your brand’s story, cover some of its past, and talk about its future too. A who you are and what you do video. 

Exhibition – a video specially recorded for a specific purpose, usually for trade shows, a new product launched and informative. 

Social Media – short and snappy social media videos designed for specific campaigns. Short and emotive. 

Testimonial videos – a great way to display your social proof – people are talking about your good points and sharing experiences. This is a proven way to increase conversions and can offer one of the highest ROI. 

Email videos – it is estimated that a video in an email can increase the click-through rate by up to 300%. Unfortunately, not all email services can play embedded videos, so you’ll need to study your email list to see if this will be of benefit. 

Product demos – Even if people like the look of your product, if they are sure how to use it, they’re not going to buy it. A demo delivers all of the information and shows the product in use. 

FAQ – what better way to answer all of the most common questions than by having it on video? FAQ sections can be long and difficult to navigate and off-putting. Videos are shorter and easier to digest. 

Internal comms – Big company updates, reshuffling of staff, new acquisitions, and other information can be delivered quickly and professionally with an internal communications video. 

Training – no matter what you do as a business, your staff should be getting regular training for their roles. Training videos are an efficient way to deliver the same information and techniques to all of your staff. 

Recruitment – a corporate video is seen more often as a recruitment video. Various team members can talk about the company, a tour of the offices and more information about your company can be included. A video can give more insight into the atmosphere and culture of a company too. 

Promo – talking about all of the good that your company does. Social responsibility, volunteering, eco-friendly initiatives, and more. 

There are plenty of options that cover almost everything your business needs. 

What are the benefits of corporate videos?

When you see the number of opportunities that corporate videos offer, it is important to know that there are many benefits and what they are. Not every benefit will be applicable to each of the types of videos above. And, you will want to work with your corporate video production company to select the right ones for you. 

SEO boost

Google and other search engines love video content . They know that people find videos engaging and that they offer the information a user is looking for most of the time. Many video marketers notice that their website traffic increases when they use videos. 

So if you need to boost your SEO, then video is one of the best ways to make it happen. 

Top of Mind

Getting into the top of mind awareness isn’t an easy task, but videos are easy to share and easy to watch. High-quality videos can boost sales and close leads; they position your brand as relevant and important in your audience’s mind. 

If a video is emotive, then people can recall it easier; they can remember the logo, the style, the music, and more. Videos put you directly in the top-of-mind awareness category. 

New Lead

Capturing new leads is one of the most important benefits of creating corporate videos. You can embed your video in your landing pages, run it across your socials, add it to emails, create gated video content and of course, always add your CTA. 

Once your video is filmed, if you have an evergreen script and have avoided any current event discussions, the video can be reused many times over. 

Close Leads

While gathering new leads is business 101, closing them is a fine art. The right corporate video can be used in the later stages of your sales funnel to close a sale. The watcher is already familiar with your product, they are warm, and with the right timing, a corporate video can make the difference. 

The best videos to use at the end of the funnel are testimonials, demos, and case studies – although it depends on that type of business you have.

Creativity

While there is a lot to be said for great copy and the right image – video is a league of its own when it comes to possibilities and the creativity you have. Video allows your entire creative team to come together and create something that is much bigger than a graphic or a few good words. 

You can use your tone of voice, your style and remain authentic to your brand every second of the video. 

Corporate videos are one of the most important ways for modern businesses to communicate with potential clients, current clients, and staff alike. 

If you are currently looking for the most creative ways to communicate with your clients, here is a great blog post that can help you decide which is the best option: 5 Creative Ways to Get Your Brand Message Across

 

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.