POS Advertising For Conscious Brands

Julie Starr • February 18, 2021



If you are the owner of any retail store one thing you cannot ignore is POS advertising. There are many different marketing tools you have at your disposal. The in-store options alone are extensive, from window displays to seasonal displays. However, there is no denying that one of the key things that all businesses need to take into account is POS display. In this post, we will present you with all of the information you need to know about this. 

Firstly, it is imperative to determine what POS display is. POS stands for Point Of Sale , which essentially relates to any display you have next to the checkout area. This is an extremely effective form of advertising. After all, when someone is waiting to pay for their goods they don’t have the time to consider any purchases effectively, and therefore they are more likely to make a snap impulse buy. Not only this, but it’s a good way to leave a lasting impression on your customers as well, which is why you can advertise any upcoming events or discounts, or even your social media accounts. 

Now you have a good idea as to why POS displays are so important, and now you need to know how to get the most from yours. If you are advertising any of your products, you should make sure you don’t showcase anything that is too expensive. If you showcase some of your cheaper products your customers will be more likely to make an impulse buy. Aside from this, you need to make sure that the displays are a good representative of your brand identity. They need to fall in line with the other aspects of your shop, matching the colors used and the overall style.

As a conscious brand, you need to make sure that the materials you use are sustainable. It is also a good idea to look for a POS system that can be used in many different ways, so that you can easily switch the design up without having to spend any more money or use any more materials. You should consider working with an expert like Action-mailing.com to have your POS printed effectively and to ensure that sustainability is at the core.

In addition to this, it is so important to make sure that your POS display is bold and stands out, as you will obviously want it to catch the eye. Not only this, but don’t make the mistake of making the displays easy to get to. Your customers should be able to access the products, leaflets, or whatever else is on show, with ease.

Hopefully, you now have a better understanding of POS display and the reasons why it is so important. It doesn’t matter what type of retail store you have, this is definitely something that needs to be considered carefully. There are plenty of great products available to you, and it’s a good idea to change your display on a regular basis too.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.