Making Your Digital Tech Setup A Little Greener

Julie Starr • May 18, 2021



When sustainability matters to you and your business, you should be looking at ways to apply it to every facet of the business. This includes those that, on the face of it, aren’t entirely eco-friendly. Digital technology in the office is resource-intensive, but we all rely on it. For that reason, we’re going to look at how to inject some environmental consciousness into it.

Buy devices that have been pre-owned

You want to make sure that the digital devices in the office are efficient, run well, and effectively do the job that you want them to. As such, you might be worried that pre-owned devices have seen a little too much wear and tear to meet your needs. However, there are plenty of stores that sell refurbished computers and other digital technology hardware, meaning that they are maintained to make sure that they reach the standard of effectiveness and operational efficiency that your business needs.

Keep your tech in the best condition

Aside from making sure that you buy pre-owned, another way to make sure that you’re not taking part in the cyclical model of consumption and waste that is prevalent in the tech world is to use your tech for as long as possible. There are times that you need to upgrade or recognize that wear and tear take their toll and hardware must be replaced. However, with the help of IT support services , you can hold that day back for as long as possible. The better you take care of your IT now, the longer you can use it without needing to splurge on replacements.

Don’t rely on sleep modes

If you want to adopt the tenants of green technology in the business, then the first thing you have to try to eliminate is phantom energy, also known as vampire energy. Effectively, when you leave your devices in a standby mode and plugged into the mains with the power turned on, you’re consuming a lot of energy for no good reason except for a few seconds of time saved when you activate the work station again. This wastes energy and costs money in the long run, so it’s worth cutting it out as best as you can.

Get paperless as soon as you can

Your digital tech setup is going to be one of the biggest energy consumers in the business, even if you work to eliminate phantom energy. To that end, you should also think of where you can use it to save resources in order to offset the resources that it used. When you go paperless with your tech, it means that not only are you not using up paper, you’re also saving ink and the energy that it takes to run your printer. You can even save space in the office since you don’t have as much paper to file away.

There’s no denying that a lot of resources are used in the production and running of your digital technology systems. However, as long as you’re going to be relying on them, you should consider implementing the points above.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.