Make Your Business Stand Out With These Core Tips

Julie Starr • September 13, 2024

When you are looking to improve your company and the way it runs, one of the key things that you need to work on is helping it stand out. There are so many ideas that will help you with this, and it is important to consider the best ways of making this work better for you. Making your company stand out by making the relevant changes is something that you need to make the most of right now. 


It is important to consider some of the leading ideas that will help you make the most of this, and it is vital to focus on this process as much as possible. There are plenty of steps you can take that will help your company to stand out, and this is something that you need to focus on as much as possible.


Packaging Makes a Difference

One of the biggest ways of being able to make this process better is to use the right packaging. There are so many excellent ways of being able to make this work better for you, and this is something that makes a big difference. Getting the best possible product labels in order to help your packaging (and products) stand out is something that can make a major difference. There are so many elements that can help with this, and you need to think about the best ways in which your packaging can make a big difference to your business. 


Partner With Influencers

One of the keys to making your company stand out is to make sure you pair with influencers who will be able to market your company to a wider audience. This is a key component of small business success, and can make a massive difference to the way your company comes across. Influencer marketing should be a key part of your marketing strategy, and this is something that you need to try to focus on as much as possible when it comes to making the most of this. 


Make Sure You Have a Cutting Edge Website

There are so many things that play a role in helping your company to thrive and grow, and one of the biggest is to make sure you have the perfect website. This is something that you are going to need to think about moving forward, and making sure you hire the ultimate web design professionals is one of the best things you can do. This is going to help you market your company better, as well as presenting the perfect business professionalism, so this is definitely something you need to keep on top of. 


As you can see, these are some of the leading ways of being able to make your company stand out. There are so many factors that are going to help you focus on this process, and you need to be clear about what is involved. When it comes to making your business stand out, these are some of the leading ways of making your business more successful. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.