Make Your Business Stand Out & Appeal More to Potential Employees

Julie Starr • September 2, 2024

There are so many factors that play a part in making this work for you and being able to make your company stand out and improve is one of the best things that plays a part in this. It is important to think about some of the leading ideas and elements that are going to help you make the right options to help you make the most of this. It is essential to think about some of the leading ideas that will play a part in allowing you to work on this moving forward. 


It is essential to think about some of the leading elements that will help you to make your business better, and this is something that is going to put your business on the right track. Here are some of the leading elements that play a part in improving your company, and these can help you to come across in the right way.


Focus on SEO

Focusing on SEO is one of the best ways of being able to improve your business marketing, and this is something that is going to have a huge impact on your company. Search engine optimisation is one of the key components that is involved in helping you to market and promote your business more effectively. SEO is a key part of the process when it comes to making this process work better for your company, and there are so many excellent benefits to investing in SEO, and this is something that you have to work on as much as possible. This is one of the leading elements that plays a role in helping you market the company more effectively right now. 


Look After Your Employees

It is important to think about what you can do to improve your business, and looking after your employees in the right way is something that you need to make the most of. There are so many options that play a role in making this better, and this is going to make a big difference.  Employee wellness solutions are one of the leading factors that play a part in making this process better, and it is essential to think about the leading options that can help you make this work more effectively for you. 


Help Your Local Community 

Helping your local community as a business owner is definitely something that you need to try to get right as much as possible. There are plenty of excellent ways in which you are able to help out your local community as a business. You can do this by offering apprenticeships to local people, as well as pumping money into the community, and investing in charities and local businesses. There are many things you should look to consider when it comes to making the most of this process when it comes to improving things moving forward. 


It is important to think about the best ways of being able to make this process work better for you, and coming up with some of the leading ways of making your business stand out is absolutely essential. There are loads of great elements that you need to consider here, and this is important to get right as much as possible.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.