How Your Business Can Contribute To Sustainability-Focused Awareness

Julie Starr • October 15, 2021



Perhaps one of the more interesting conversations surrounding the impact businesses have on wider society involves discussing exactly what obligation a business has in terms of spreading awareness or standing behind stated values. Of course, often the conversation comes to the relative agreement that businesses generally confirm and justify whatever process it is they engage in by virtue of engaging in it. For instance, no matter how much your firm espouses the benefits of fair trade, using questionable suppliers abroad that do not partake in those priorities can denigrate this point and stain your professional image.

When it comes to sustainability, more and more businesses are not only seeing the benefit in adopting these processes as necessary but in learning how to spread awareness while also making this an essential component of their industry. After all, more and more consumers are starting to become shrewd and aware of the kind of practices they support when they vote with their wallets.

But how can your particular business contribute to sustainability-focused awareness? In this post, we’ll discuss that and more:

Guided Tours

If you have a worthwhile production line or have clearly introduced sustainability practices into your operation, then it could not only be educational to showcase this process via a guided tour but can serve as a great marketing measure and tactic to increase brand loyalty and familiarity. A worthwhile tour around your grow facility , production line, or studio could showcase the good work you do while also emphasizing the need for eco-friendly processing and how, conveniently, your firm is eligible for doing just that.

Showcase Your Progress

It’s not the case that all firms are expected to become perfect conduits for sustainability, at least not know, but showing how your firm is making a real dedicated effort to this cause can serve as a great and encouraging marketing measure. Of course, before marketing, you can also reap the benefits of ensuring your long-form sustainable effort leads to better resource adoption and production norms. So, why not discuss this, including the challenges you’ve faced, the lessons you’ve learned, the suppliers you’ve sourced, and how this is allowing you to become a new and innovative voice in your industry? It’s not hard to see why your audience may find this interesting, and you could achieve a real positive impact.

Package Design & Development

Every product we sell is a justification and expressed outcome of our operational standards. For that reason, curating our products and the packages they arrive in to conform to sustainability standards will be a real showcase of your focus on this necessary improvement. This might involve ensuring products are delivered in sustainably packaged materials, thoroughly lessening your usage of plastics, and even offering no-package delivery options to cut out that process entirely. For instance, many stores that offer delivery may now offer collections or may encourage you to use biodegradable packaging as necessary with recyclable properties.

With this advice, we hope your business can more easily contribute to sustainability-focused awareness and reap the benefits of doing so.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.