How Your Ability As A Manager Affects Your Business’s Sustainability

Julie Starr • May 21, 2020



Sustainability, to put it simply, is all about making the best use of the resources at your disposal, avoiding waste when possible, and re-using what you can. Aside from paper, carbon, water, and the like, you can think of your employees as a resource, too. They’re a resource that, when engaged, can help make the company a lot more sustainable. But how, exactly, do you empower them to achieve that? Here are just a few ways you can make better use of the employees in your team to make a more sustainable business.

Make it a core part of your messaging

First of all, you need to make sure that you’re not being shy about your company’s dedication to sustainability. Your entire team should be aware of the fact that you are committed to reducing waste and managing your impact on the environment. As such, you should learn how to communicate your company values often and loudly. This can include putting the words in writing, such as in job postings, in employee meetings, in strategy forecasts, and more. Not only can this put those values in the back of your employees’ minds, but it means you’re also more likely to attract like-minded people who will actively participate in efforts to make the business more sustainable.

Get everyone talking about it

As a business with a social media platform, you have the opportunity to spread not only your marketing messages but also your commitment to green causes through the internet and to a potentially huge number of followers. However, instead of taking care of this by yourself or leaving it only to the marketing team, you can involve people from all roles of the organization . By getting all of your employees to post about what they are doing to be more sustainable, such as through a series of blog posts, then you get everyone a lot more engaged about what they’re going to say and, in response, what they are going to do to be more sustainable.

Make efficient use of your manpower

Now, you’re going to need to have people in the workplace to get stuff done. But are you going to need as many people as you usually do? Remote working is on the rise, and allowing people to stay home can reduce the resources they use on the commute, not to mention the amount of equipment and energy you need to power the office. Employee scheduling software can make sure you never schedule too many people to come into the office and allows you to see when employees can work from home instead. Remote working is becoming a lot more popular in the business world and sustainability is just another reason why.

Take the time to inform them

The vast majority of people are aware of the need for sustainable business practices and the general reasons as to why we should reduce waste. However, if you want your employees to be both more engaged in your existing sustainability efforts and better equipped to contribute to brainstorming such tactics in the future, then you should take the time to have educational talks on specific kinds of waste and the benefits of particular sustainability efforts. By turning the vague concept into more concrete facts, you can make sure that your sustainability goals do not remain nebulous for too long.

Make your case for the company

You can’t simply drill a value into the heads of your employees. Either they are on side or they aren’t. Some people are going to be motivated enough by the shared desire to do good for the environment. However, some people aren’t going to be as motivated by that. If those people are generally invested in the performance of the company, however, then talking to them about how it may affect profitability can be a much better strategy. When outlining your sustainability goals, take the time to make the economic case for sustainability . Tell them how it will benefit the business and they will be more likely to support whatever measures you are taking. After all, the better the company does, the more potential in their own career there.

Give them the room to engage with sustainable practices

If you want to incentivize people to act in a certain way, then making it easier to do so and rewarding them when they do can be a great way to go about it. For instance, if you’re encouraging employees to work remotely, then you can also offer them a discount through the company accounts on things like LED lights that can make working from home more energy-saving. Otherwise, you can also use employee reward systems to encourage things like getting involved in sustainable causes during their downtime. To some people, they would like to be more engaged in sustainable practices, but they don’t have enough practical reasons.

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.