How & Why Sustainable Energy Should Power Your Business

Julie Starr • June 16, 2021



We have an incredible shift in the consumer culture of our countries. Lately, the wave of eco-consciousness has overtaken every part of our society. It’s been a long time coming and finally, governments and regulators are paying attention to how consumers are changing. Customers nowadays will be happy to pay more for sustainable natural products rather than cheap and polluting products. The eco-friendly movement has swept into the corporate side of the business too. One of the main focuses is to power businesses, using green energy instead of the methods of old. Here are some of the ways which are gathering pace.

Old but new

Crude oil and natural gas are the two most popular energy types for businesses. Although they are going to be made obsolete by electric methods, they are still very much needed. For one thing, they are cheap and their pollution can be controlled. Modern sustainable oil and gas energy services seem to have cracked the code. This company produces oil and gas using greener methods, which has helped them to stay ahead of the competition. They now supply 5 billion cubic feet a day, to over 700 industrial clients. If you need oil for your business assets such as cargo ships or other types of freight, make sure it’s sourced sustainably. This will allow you to market your business in a more eco-friendly light, which could help to retain customers. 

 

Manufacturing and solar energy

It will come as no surprise to you that manufacturing uses a lot of energy. The main power for manufacturing plants is electricity. However, this electricity is made by oil and gas plants. Rather than wait for other companies to become eco-friendly, you should try to install a hybrid energy approach. Solar PV panels on the roof of your manufacturing plant could help to cut costs, and make your business far more sustainable. By the end of 2016 , solar power officially became the cheapest energy source in the world. In fact, Tesla’s new gigafactory will be powered completely by solar power , such has the technology advanced so quickly. Nowadays, there is no excuse why large flat surfaces on industrial facilities do not have solar panels.

Wind power

If your business is located in rural parts of the country, wind power is never far away. Wind power is a very common energy source for many rural business types, such as those in agriculture, manufacturing, warehouses, and product test sites. You should find out if wind power is being offered near your premises by checking the renewable energy map of your country. It’s quite common for wind power to be one of the first energy options offered to businesses in rural parts, because of its location. Wind power may be stored for city use and may not be used as readily as gas or oil. So as a business, you get priority of wind energy supply.

You need to invest

There’s no other way to get eco-friendly energy off the floor and around the world unless businesses that need energy invest in it. Businesses cannot expect to wait around and hope the government will get their act together and fund green energy projects. This is why Tesla and other major companies are taking on the challenge by themselves. This way, they get multiple advantages such as:

  • They own the IP of new sustainable energy. If you create a brilliant new solar panel to power your business, other businesses will want that tech. Why not sell it to them while owning the rights to the tech itself? This is a great return on investment.
  • You also avoid penalties that governments will impose on polluting businesses. Not to mention, since you are not asking the public purse to be opened for your energy needs, you also get a favorable seat at the government’s table. 
  • The bottom line is, if your business becomes energy self-sufficient, you protect yourself from all sorts of harm. Volatile market prices in oil and gas won’t affect you. You will not have to rely on another energy business to power your business. You’re less likely to be at the mercy of power cuts, etc.

There is no excuse why you cannot utilize green energy for your business needs. Whether you’re in manufacturing or just have offices, you should seek to find out what type of eco-friendly power options you have. The sooner you invest in green energy, the sooner you can make the transition from ‘old’ unclean power to future-proof energy.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.