How to Use Video to Enhance Corporate Presentations

Julie Starr • January 5, 2022



If you stay in the corporate world sooner or later you’re going to have to make a presentation. Good presentations can go a long way and get your message across to your colleagues. However, presentations can get boring if they do not have enough appealing moments. 

The best way to ensure that your presentations are not boring is to use video in different aspects of the presentation . If you are thinking that video will be a lot of work and you don’t know if you’ll be able to manage it, there are some easy tips that you can use to incorporate video into presentations quickly and effectively.

Use Templates

If you search the internet you will find that there are many corporate video templates that are tailormade to make your video presentation more manageable. One of the benefits of using ready-made templates is that you know that they are highly effective. 

They are also easy to edit and you will not have to create footage for yourself. You may be able to add footage if you want to but often these templates already come with stock footage that you can insert at different intervals to make your video interesting for your corporate audience.

Keep Video Clips Short

Keeping your video clips short is a must if you want to make your presentation as entertaining and engaging as possible. People don’t want to sit through long drawn-out presentations at a corporate meeting. 

However, if you have short entertaining video clips that you insert in between speaking to demonstrate your point then you will keep your audience engaged and take your corporate video production to another level.

Add Music

When you are making a video presentation you can still incorporate music in the video even though it is a formal presentation. The appropriate music at the right time throughout the video can enhance the video and help to pull in the audience. 

This will keep them engaged and interested in what the video is presenting. If you think about it, it is often the music in movies that helps to drive the emotion behind the performances of the actors. Make sure that you use music in the right way to enhance your business presentations.

Start the Presentation

As you can see, video is an effective way to grab your audience’s attention and hold it when you are making your corporate presentations. Using a video can greatly enhance whatever you are presenting and make your audience more attentive. 

Remember that you do not have to use video throughout your entire presentation, you can use it as a means to enhance parts of your presentations . Make sure that you will carefully consider your audience and what you are presenting when selecting your videos and even the music that you will use in your video. You always want to keep things appropriate but engaging at the same time.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.