How to Transform Your Online Marketing Department into a Sustainable and Eco-Friendly Operation

Julie Starr • February 9, 2022



It’s no secret that the online marketing industry is one of the most wasteful and environmentally harmful industries out there. But what if we told you that it doesn’t have to be this way? This blog post will discuss how you can transform your online marketing department into a sustainable and eco-friendly operation. We will cover everything from reducing paper waste to using recycled materials in your marketing campaigns.  

1) Reduce Paper Waste

One of the easiest ways to make your online marketing department more eco-friendly is to reduce paper waste . This can be done by using less paper in your marketing campaigns and printing documents on both sides of the page. You can also recycle old papers instead of throwing them away.

2) Use Less Energy

Another way to make your online marketing department more eco-friendly is to use less energy. This can be done by turning off lights when they are not needed and using energy-saving bulbs in place of incandescent ones. 

It’s also important that you only use the computers, printers, and other devices in your office as much as necessary so that they aren’t wasting electricity needlessly all day long.

3) Use Electronic Marketing Systems

One of the best ways to make your online marketing department more eco-friendly is to use electronic marketing systems. This can include using email instead of paper mailings, using social media instead of print ads, and making use of digital newsletters instead of mailing them out. 

By doing this, you will be able to reduce the amount of paper that is used in your marketing campaigns by a significant amount. And since electronic marketing systems are cheaper and more efficient than traditional methods, you’ll also be saving money at the same time!

4) Get Organized

It’s also important that you get organized when it comes to your online marketing department. This means making sure everything is filed away properly, and there is a system in place for storing all of the files needed by each person on staff so they can be found easily if necessary. A good service to consider using is Nestify . 

You should also make use of tools like Google Drive or Dropbox to share documents with team members who aren’t located nearby – this will help reduce paper waste as well!

5) Use sustainable management practices

The last way to make your online marketing department more eco-friendly is by using sustainable management practices . This includes things like recycling paper instead of throwing it away and choosing environmentally friendly suppliers for the materials used in your campaigns (such as recycled cardboard boxes). It also means having policies in place that encourage employees to think about their impact on the environment when making decisions about how they work each day.

6) Use software to monitor your carbon footprint

Now you can use software to help you measure and manage the carbon footprints of all business practices, including marketing. Many software options allow businesses to understand their environmental impacts to make better decisions about how they operate. You can find many different types of this software online, which is good news for eco-minded online marketers!

You can easily transform your online marketing department into a sustainable and eco-friendly operation by following these tips. Not only will this be good for the environment, but it will also save you money in the long run! 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.