How To Plan An Event Post COVID

Julie Starr • December 21, 2021



The events industry was turned on its head due to the COVID pandemic and is still trying to recover. While there is still some way to go when it comes to holding in-person events, there are a number of things that you can do to run a successful event in a post-pandemic world. 

Understand that the world is different now

The world we find ourselves in now is fundamentally different from the pre-pandemic one. With the different variants of COVID that are still being discovered, events are unlikely to return to anything approaching normal for some time. 

In order to get your events and brand back on track, you need to know that the planning and running of events are much different now. 

Hold outdoor events

Many people feel safer attending events that are outdoors. If possible, try and adapt your events to this format if you can. You can arrange portable bathroom rentals and specialist food in order to ensure that all facilities are taken care of. 

Communicate your safety procedures

Your event attendees want to know that you are taking steps to ensure that they are as safe as possible. In the marketing of your event, ensure that you are communicating the rules on social distancing, cleanliness, and contact tracing. 

E mbrace contactless technology

Even at in-person events, there are many opportunities to improve hygiene and safety. One way to do this is to adopt contactless technology at your events. These could be contactless check-in kiosks or event apps that give attendees all of the information they need without having to touch another device. 

Utilize virtual technology

Virtual events became the norm during the pandemic. The technology used to run these have advanced considerably and can now be used in a hybrid style of event. Keep virtual elements and combine them with a better in-person experience. 

Hold micro-events

The return to large-scale events is still some way off. Many attendees do not want to be part of such a large crowd of people or you may worry about the likelihood of your event being canceled due to travel restrictions of changing circumstances around COVID. 

Try pivoting your strategy to include small micro-events that are curated especially for smaller groups. 

Promote the sustainability of your events

More and more people are concerned with their impact on the world and as such, don’t want to jump on a plane to visit an event that could have been held virtually. Promote your event as sustainable and eco-friendly by giving people the choice to attend in person or online. 

Key points

It’s been hard for many brands to adjust their events strategy in the wake of the pandemic, especially if they are in an industry that has relied heavily on face-to-face events in the past. 

By acknowledging the situation the world finds itself in with COVID, and working to address safety concerns, then it is still possible to have a thriving events calendar for in-person, hybrid, and virtual events. 

By Julie Starr June 20, 2025
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By Julie Starr June 5, 2025
If you're lucky enough to have a garden as part of your business, taking some time to set it up for summer is a great investment of your energy. Not only will it be ready for your customers to spend time in, but you can also incorporate some eco-friendly elements into it. Many people just think about the property and what eco-friendly updates they can make , but there are plenty that you can implement in your garden. This gives you the best of both worlds. You own a sacred and beautiful place for your customers to spend their summer, and at the same time, you can do your part for a better planet. If this is the route you want to take, then you also need to consider how to do this with the different seasons. To help you on your journey, here are some top tips for preparing your garden for summer. Plant trees and flowers Planting trees and flowers in your garden is a must. It will make a beautiful scene of nature for everyone to enjoy. Trees will provide people and animals with shade, as well as provide a habitat for wildlife. More trees are needed in the world because they purify the air that we breathe. Flowers, especially if you plant with pollinators in mind, can be an excellent way to attract bees and butterflies, which contribute largely to the earth. Use natural pest control When preparing your garden for summer, you can do this more sustainably and kindly by using natural pest control. Simply by planting trees and flowers, you are likely to attract lots of different wildlife, some of which may destroy your efforts. While all wildlife should be considered, you may need to take measures. Some better and more eco-friendly ways you can do this, as opposed to spraying toxic chemicals onto your plants and into the air, you can implement companion planting, using protective nets over your crops, choosing resilient plants, using natural repellents, and encouraging natural predators so nature can do its thing. Maintain your garden Maintaining your garden in itself can make it more eco-friendly. Composting your garden waste regularly, and kitchen waste can help you to reduce overall waste and create nutrient-rich soil. This is a great cycle of sustainability. You can also keep on top of things that need cleaning and replacing, so you can recycle the materials for other garden structures and projects, and repurpose things around your garden before they become waste. If you have features in your garden like a swimming pool, then a regular pool maintenance service is going to be vital in keeping your water consumption to a minimum, as when it is cleaned and maintained, it will need to be drained and refilled less as well as using less energy. You could also consider how you can use natural purification methods to reduce chemical usage and support biodiversity right in your backyard. Your garden is just an eco-friendly project waiting to be built. Use these top tips to help you get started.