How To Plan A Sustainable Event That Doesn’t Break The Bank

Julie Starr • June 29, 2022



What is the average cost of running an in-person business event? For small companies, a business event can be a significant burden on the corporate budget, as they will need to consider the costs of:

  • hiring the venue
  • catering for guests and staff
  • entertainment
  • marketing
  • furniture and decor
  • transportation (not just staff but also equipment, which may require specialist transport)
  • staff wages
  • registration 
  • lodging when relevant

At the best of times, it can cost anything between $20,000 and $75,000 to hold a two-day event where you can interact with your audience. When you wish to make it a sustainable event, you will also need to consider strategies that will reduce waste. As the typical event attendee can produce up to 2kg of waste per day at an event, it can be tricky to keep both expenses and waste low. So, how can a small company throw an engaging and eco-friendly in-person event when working on a shoe-string budget? 

Focus on local suppliers

Local suppliers can prevent multiple advantages. First of all, when it comes to sustainability, local businesses will keep their carbon footprint low as they do not require intensive transportation solutions. 

They are also less likely to charge extra. Indeed, transportation, additional staff, and overnight services can rapidly double or even triple your costs. But when the supplier is local to the venue, they do not need to increase their fees. Even if you need the supplier to provide extra staff, such as to help with specialist equipment setup or service, staff will only be present when needed. This could mean having someone with you to serve food at lunchtime or to install professional gadgets in-situ, which is unlikely to require more than a couple of hours during the day. 

Can suppliers make it cheaper? 

While local suppliers will save you costs, it doesn’t necessarily mean that event planning will be more affordable. When costs remain a source of problems, it can be worth getting in touch with your suppliers to discuss your options. Learning effective negotiation skills from a training place as prestigious as Karrass could equip you with the tactics and strategies you need to shave off some fees from the final bill. 

Ideally, you want to provide a fair exchange rather than asking for a discount. For example, suppliers may be willing to consider a reduced price if:

  • They can promote their services on site
  • They enter a long-term agreement to cover your future events
  • You introduce new clients to them 

Can you remove unnecessary services?

A minimalist business event can help you stick to your budget and reduce waste. So, it may be a good idea to make a list of the potential services and items that can both increase waste and costs:

  • Packed snacks and treats for your visitors
  • Plastic bottles
  • Multiple screens on a small surface
  • Pens and paper
  • Gimmicks and giveaways for your visitors
  • Paper brochures, flyers, magazines, etc. 
  • Exciting furniture such as sofa, massage chair, etc. 

More often than not, opting for simple furniture, communal catering, and minimal decor will save you logistic hassle and costs while keeping your carbon footprint low. 

Hopefully, these few ideas can give you some direction to make in-person events less harmful to the environment and the company finances. More is not always the best option when less can get the job done! 

 

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.