How to Market your Eco-Friendly Business

Julie Starr • February 16, 2021



People are becoming more and more concerned about helping the environment and saving the planet. This is why it is now more important than ever for you to adopt eco-friendly practices for your company so that you can do your part as well as helping to be a driving force for change in your industry.

Fully Dive In

If you want your company to become more eco-friendly, then you need to know that there are no half-measures when it comes to the environment. You need to fully dive in, and although nobody is perfect, you need to give it your all. If you want your customers to believe in the aspirations you have and if you want people to buy the products you sell then you need to stay true to your ideas. If you want to stop your brand from being confusing then make sure that you are aware of the pros and cons of going green, so that you can effectively make the most out of your marketing campaign.

Be an Example

As a company owner, you can set an example for your team and for your clients. You need to make sure that you outline all of the things that you stand for and you also need to make sure that you stick to those ideas as well. Ensure that you are not only talking about how environmentally-friendly you are. Back up your ideas, and show your customers that you are the real deal with actions, as opposed to just words.

Use Sustainable Products

It’s so important that you focus on using sustainable products as much as possible. You also need to partner with digital vendors as well. If you can put a focus on digital marketing, then this will help you to stop using as many paper goods and this, in turn, will help the environment. If you want to help yourself then it may be wise for you to invest in a digital marketing company that specializes in Saas . When you do this, you can then be greener across the board and you can also do your part for the environment. If you want to start using sustainable products then try and gift recyclable pens and notepads to your clients when you are at a trade show, or opt for a zero-plastic policy when you are serving meals in the canteen.

Recycle

Recycling is a huge part of making your marketing strategy eco-friendly. It is also one of the easiest and the best things you can implement if you want to get started with green marketing. It’s very easy for you to set up a few bins in your office for your employees. This will give them the chance to sort out their paper, plastic, and their glass. Little actions like this can help to teach them about the importance of them being environmentally conscious and it will also help them to make a huge difference to the environment on a personal level. This will also spill across into their personal lives with any luck, so it’s not hard to see how you could have a huge impact on the environment with a few simple changes.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.