How To Increase Sustainability In Your Product Design

Embracing sustainability in your product design not only caters to the growing consumer demand but also positions your business as a responsible entity. This shift in consumer trends can make your product more appealing to your target audience and significantly reduce your environmental impact.

As a business, you have the power to shape the market. By investing in areas that align with consumer demands, you can ensure that you deliver exactly what the customer wants. This is not just about profit; it's about responsibility and influence.

To incorporate sustainability into your product design, here are some suggestions that can help you meet sustainability goals and ensure your product appeals to the 78% of consumers who want more sustainable products (source: Nielsen IQ)

Consider the Lifecycle Of The Product

It's not just about the end product but the entire journey. From the production of raw materials to end-of-life disposal, every step matters. By understanding and optimizing each stage, you can reduce your carbon footprint and make a significant impact on sustainability.

Understanding the lifecycle of your product is crucial. It starts with producing raw materials, energy consumption in design, transport emissions, product longevity, repair needs, and end-of-life disposal. This knowledge empowers you to explore more sustainable options, thereby reducing your overall carbon footprint.

Use Sustainable Suppliers

A great way to reduce waste and consumption when making your products is to partner with other companies with the same ethos as you. Ask about their sustainable practices and policies. If they are making changes and adaptations to how they work to become more sustainable or working towards sustainability goals, this will further impact and increase your own efforts, too.

Think Durability

The more durable a product is, the longer it's likely to last and the less chance there is for it to end up damaged or in a landfill and rendered unusable. When designing your products, weigh the pros and cons of materials. For example, while you might not initially think using durable foam to make products is particularly sustainable, the fact it can last, is hardwearing, and retains its functionality over long periods can still make it a viable option for your products.

Use Recycled and Renewable Sources

The more you can make use of materials already in circulation due to be recycled, the fewer new materials have to be sourced to meet your demands. Commit to moving towards using recycled or renewable materials, such as recycled plastics, paper, cotton, and bamboo, or switching your energy to renewable sources to create your products or power your facilities. Your company will be more environmentally friendly by making these changes. Marketing your products based on the changes in the materials you use can further boost your eco credentials and support the changes you are making.

Make It Recyclable

Not only do you need to use as many recycled and renewable sources as possible, but it's also important to ensure that your products are easy for the user to recycle. Is it easy to identify recyclable parts? Do you make it clear what can and cannot be recycled and how? The easier it is for your products to be sorted into the correct recycling initiatives, the more sustainable they will be even after they are no longer being used for their initial purpose.

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