How To Create More Sustainable Marketing Tools For Your Business

Julie Starr • May 26, 2020



Marketing is an essential element of any business. Whatever industry you work in, you need to be able to promote your products and services to your customers. 

But does marketing need to come at the expense of sustainability?

In a business that is trying to consider the sustainability of every one of its actions, how do you ensure your marketing efforts are as sustainable as possible?

Here’s how you can create more sustainable marketing tools for your business

 

Make Use Of Recycled Materials

It can be hard for businesses to exist in modern-day without producing anything. While much of your marketing can be done online, your offline marketing will involve paper. 

Create designs for flyers online and use a brochure template . Once you have the perfect design, find locally sourced sustainable supplies of recycled paper from paper recycling companies.  

By taking control of the printing process, you will have a better understanding of where your paper has come from. 

The same logic should be applied to all of your packaging design. 

 

Use Green Servers For Your Website

Every time someone opens a web page, it burns 6 grams of C02 . This may not sound a lot, but think about how many web pages you open in a day and consider how many people on this planet are doing the same. 

Internet usage accounts for 2% of all carbon emissions. With that in mind, it is essential that you consider this when carrying out your web marketing. 

Much of the environmental impact associated with this figure will come from the power it takes to run the hosting sites on which websites live. 

Find a web host for your website that only use carbon-neutral renewable sources to run their servers. 

You may need to shop around and dig deep into the way each web host operates; however, there are several green hosting companies out there that can help you lower your carbon footprint in this way. 

 

Focus On Education 

Whether your business is marketing based on its green credentials and you have a product that is designed to be environmentally friendly, or, you just want to your bit for the future of the planet, there is always room for education in your marketing. 

Point out when you are making a conscious effort to employ sustainability within your marketing. If others see you using this, it will have a two-fold benefit. Firstly, it may influence other brands to follow suit and join you on their sustainability journey, and secondly, it will give you credibility with your customers. 

If you can educate others while selling your products at no extra cost, then why would you not?

 

Use Your Green Credentials To Make The Sale

Many companies will market based on sustainability . If your products purposely shun animal testing, are ethically sourced, or are made of sustainable or recycled elements, then these are powerful sales tools in themselves. 

Make use of your green credentials, and you will appeal to a wider, more environmentally conscious customer base.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.