How to Be More Sustainable when Running an eCommerce Business

Julie Starr • April 4, 2024

Do you want to make your business more sustainable? Maybe you run an eCommerce site so you already produce less emissions when compared to a brick-and-mortar retailer, but either way, you still need to make a change if you want your business to be sustainable.


Limit Express Delivery


Fast delivery might be convenient for your customers but at the end of the day, it does come with a high cost to the environment. If you prioritize speed then your shipments will become smaller and they will also become more frequent. This can work against you, as you will be releasing way more CO2 into the environment. One way for you to try and combat this would be for you to encourage slower delivery options so you can collect more orders and then bundle them into smaller shipments. This is a sustainable practice and it is one that your customers are bound to appreciate. If you can label your delivery option as being sustainable then this will help you to provide a solid service going forward.


Switch to Greener Shipping


Another thing you can do is swap to greener shipping models. As well as limiting the number of individual shipments you have, you can swap to carbon-neutral shipping. These companies calculate all of the emissions required to do a delivery job and then they offset them by contributing to several climate initiatives. At the end of the day, so many people use low-emission or even zero-emission vehicles and they do this to try and lessen the impact that they are having on the environment. If you can make the effort to do this then you will soon find that you can get a way better and more efficient delivery service. One great shipping tip would be for you to try and encourage your buyer to spend extra money so that they can share in the cost. It may be that you ask them to pay so that they can have their goods shipped by someone who cares about the environment. If you can do this then you will soon be able to get the result you want out of your store.


Sustainable Packaging


If you can, you need to cut down on the amount of packaging you use. As for your paperwork, do as much as you can online. If you can do this then you will be able to reduce your carbon footprint by quite a lot. You can source any packaging you do use from eco-friendly companies as they often use different types of packaging to suit your needs. You can even use recycled sealing tape if you want. Ink alternatives are also an option. As for your business, some of the things you can take care of online include going through an EIN application service as well as storing your files online so you can access them rather than having paper copies and receipts. This is a great way for you to save money, so keep that in mind if you can.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.