How To Attract Eco-Conscious Customers To Your Eco-Friendly Business

Julie Starr • June 20, 2022



There is no way of avoiding the green revolution that is coming, well it is already here but you can expect it to grow considerably. After all, green business is good business, and more and more customers, employees, and business partners are looking for ways to become more sustainable and adopt eco-friendly practices. Promoting your business as eco-friendly and a leader in sustainability is likely to give you a competitive edge. That said, if your customer base is unaware of your environmental endeavors it will have a little practical effect on your revenue and reputation, regardless of how green your operations may be. So to help you raise awareness and attract the eco-conscious customer here are some sustainable business marketing techniques.

Create a page on your website dedicated to your green endeavors 

A great way to showcase your green credentials is to shout about them on your website. Whenever a customer visits your website if they are eco-conscious themselves chances are they will be drawn to all of the information you are providing in relation to your sustainable practices. Be sure to include information about your environmental goals, how you hope to achieve them, and all the steps you currently take to boost your eco-friendly status. 

 

To actively attract more customers to your web pages that are dedicated to your sustainable endeavors is to make sure you are choosing SEO keywords to fill your articles, pages, and website that will allow your website to rank in search engines when users are googling certain eco-friendly phrases. Not time for that? Bring your content strategy to life with our content writing services. Our dedicated writers work closely with you to craft engaging, SEO-optimized content tailored to your brand’s voice and audience.

 

Get certified as a green business

There are a lot of third-party sustainable business certifications available that are independently verified and will give your business a credible and respected green reputation. You will, of course, have to take steps to earn the accreditation but once you have it you can display it proudly on your marketing materials. An accreditation will add substance and trust to your proclamations of being an environmentally conscious and ethical brand. 

Share on socials 

Your website and marketing materials are not the only places to be sharing your sustainability ethos. Social media channels have a huge green audience and it is a great place to get your name known in and amongst that audience. Here are some ways you use social media to your advantage and share your green credentials;

  • Share your green achievements, your goals, and projects. Be sure to share the progress you make to achieve these goals. For example, if you have taken steps to make your office space more sustainable , then share it.
  • Add your green values and mission statement to your profile so that it is instantly visible and links to your web pages dedicated to your sustainability practices. 
  • Share interesting and insightful resources about green topics that are relevant to your business and industry. 
  • Remember that the physical color green portrays a lot and be sure to incorporate it into your social media posts, particularly those that require the use of graphics. This is not only eye-catching but makes your messaging abundantly clear. 

 

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.