How Technology Leads to a Sustainable Brand

Julie Starr • July 6, 2021



When branding your company there is a lot to think about. A catchy name, a thought-provoking message, and ethics and beliefs. It’s your ethics that will catch the eye of potential clients and customers. As the Earth changes, as the world changes, and as the way we do business changes, having a brand that leans on sustainability as a means of exchanging goods and ideas is paramount. Here are three ways you can use technology within your company to promote sustainability to your potential clients that shows a brand that is environmentally, economically, and socially responsible. 

Online Project Managing 

There are several online apps and systems that you can download and sign up for that allow you to manage all of your team’s projects online . These platforms help you to follow your team’s progress on their work, help you to arrange important meetings, and help you to keep everything in a simple and well-organized manner. This cuts down on using phones, energy, and paper to keep things in order. Everyone gets to contribute equally and an inclusive business environment is created. 

Single Touch Payroll

Payroll is one of the most paper-heavy departments in business. From cutting paychecks to keeping track of hours, payroll can become a lot of filing cabinets and a lot of data entry. Now, there is single-touch payroll available for your business. For a small fee, you can have unlimited employees in a digital file and you can pay them with one click. You can pay groups, you can pay per department, and you can easily add and delete employees as your company grows. This cuts back on paper, paperwork, hours in the office, and spending large amounts of money on payroll supplies. Not only will you be helping out the environment, but you will also create a way for people to get paid fast, which is the main reason employees are here.

Out-of-Office Meetings

Coming into the office for a meeting creates a lot of pollution. Driving cars, taking trains and buses, and other forms of mass transit use and expel a lot of energy. Commuting also creates a lot of mental static for those who are trying to make it to a meeting on time. By using online meeting platforms, employees can have meetings with their clients and with other team members from wherever they are located. Whether it’s home, while on a business trip, or a workspace, everyone can stay put and create less of a carbon footprint to meet up. In-person meetings can be reserved for celebration or the initial meeting of a client. Being able to meet from where everyone is currently located also makes for more comfort and more mental clarity while communicating and working together. 

Sustaining a healthy business environment by cutting back on supplies, creating a mentally healthy work community, and making working for you and using your brand easier is the key to making work and life better.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.