How Businesses Can Adopt a B2B Model to Gain More Customers

Julie Starr • December 5, 2023

It’s common for businesses to look for new ways to sell their products and services. Whether it’s reaching new demographics or appealing to new audiences, it’s important for a company to pivot its products and services in order to make more sales and reach more people. This is one of the main ways that a business can grow.


However, one of the most challenging audiences to appeal to can also be one of the most profitable: other businesses!


Can your products and services be sold to other businesses?


First, it’s important to ask yourself if your business can even adopt a B2B model. Do your products regularly sell to other businesses? Are there companies that use your services? If you can answer yes to these questions, then it’s time to think about how you can change your services and products in a way to be more appealing to businesses.


For example, could you offer your products in larger quantities specifically for businesses? If so, how will it affect your sales and income? Is it more profitable for you to manufacture in higher quantities to specifically sell to businesses? Or would it be difficult for you to acquire the volume of raw materials to meet production demands?


There are many questions that will be specific to your business model, so it’s important to consult your team and perform some market research in order to determine if it can help your business grow.


Adopting new technologies to fit the B2B model


You’ll also need to change the technologies that you use in order to fit the B2B model. For instance, finding the right B2B payments platform will take a bit of research, and it’s worth looking around for various different options before you settle on one.


Additionally, you could also start to think about scaling your servers and how you deliver your products and services. When you start to work with other companies, the volume of orders and the quantity of products they order will likely surpass those of your B2C orders. As such, having affordable ways to scale up your services will be important.


Keep in mind that many of the existing solutions you have will likely be sufficient when working with a handful of new B2B clients. For instance, some of your current clients may already be business customers, so their volume will likely not change the moment you announce that you’ll be forming B2B partnerships.


Providing extra value to B2B customers


Lastly, you need to think about what kind of additional services or value you can provide to B2B customers.


A couple of examples include dedicated customer support, ability to order more than what your current limitations are, or having additional financial options so that you can offer companies flexible payment terms.


So while expanding to the B2B side is a great way to start growing a business, there are also a lot of challenges to consider before you decide to go all-in with your new ideas. Above all else, make absolutely sure that your business can provide extra value to business customers, or else they won’t feel the need to become a business client of yours.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.