Going Green Without Compromising Productivity Or Profitability

Julie Starr • August 20, 2020



In today’s climate, adopting an eco-friendly approach to business is something that every entrepreneur should aim to do. Aside from the many benefits for the company, it’s a matter of human and social responsibility. Frankly, you cannot afford to ignore it any longer.  However, it’s equally crucial to ensure that going green won’t impact productivity or profitability. Not least due to the difficulties caused by the current economic climate. Here’s how to go green without falling into the red.

Reduce Energy Output

When thinking about ways to reduce the carbon footprint, reduced energy usage is the perfect starting point. Investments ranging from roof solar panels to efficient staff toilets will have a positive impact. However, it’s not all about energy usage during work hours. If you are currently using security guards, they are using various resources throughout the night. A business CCTV installation will consequently make a huge difference. It’ll also help you monitor the situation remotely. For the safety of your company, as well as the planet, this is one of the smartest moves you could ever make.

Make It Your Brand

The idea of building sustainability into your brand can take many forms. The idea of embracing digital ad campaigns is something that can actually boost conversions rather than hinder them. Many consumers actively want to buy from brands that show social responsibility. Promoting your commitment to the planet by supporting worthy causes is an easy solution that won’t impact your output. Meanwhile, packaging made from recyclable materials is another very wise move. From winning new clients to securing loyalty, an eco-friendly brand image will deliver stunning results.

Use Digital Team Communications

Great communication is at the heart of every successful business. This concept shouldn’t be restricted to customer interactions, though. Internal interactions and B2B links can also be facilitated by modern tech to save time, money, and the planet. The days of burning petrol or taking flights to meetings can be a thing of the past. VoIP tech , video conferencing, emails, and project management Apps can transform your approach to work. Better still, it removes any ambiguity from your venture.

Automate Where Possible

Machinery and equipment can complete an array of business tasks far quicker than any human. This naturally means that you will see greater productivity rates. When you learn to utilize energy-efficient appliances and tools, it’s possible to become greener. The best machines will use fewer materials and operate with less energy. On a related note, implemented the use of 3D printing can make prototyping and part replacements far better. The flexibility it offers can be a true game-changer.

Cut The Waste

Habitual changes often make the biggest impact. Cutting the waste from your operation can create a greener, leaner business that also turns a bigger profit. Stop leaving electronics on standby. Stop purchasing items that aren’t needed when existing products can be fixed. Consider using delivery services that pack your items with those of other companies. And be ready to lose unnecessary tasks from the daily operations. It only takes a few weeks to adopt winning habits. You’ve got this!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.