Fresh Content: How To Improve Your Business Image

Julie Starr • November 11, 2023

When you want to make sure that your business is being viewed as you want it to be viewed, you need to take a look at your business image. This is something that is always going to be important to think about, and it will ensure that you are going to actually have a much better chance of getting in new clients and generally keeping the business running well. So let’s take a look now at some of the ways to improve your business image considerably over time. It might be easier than you think.


Define Your Brand


If you haven’t done this already, or it has been a while since you last did it, you need to make sure that you are defining your brand clearly and effectively. Having a clear brand ensures that your business image is going to be a lot clearer and more powerful, which is exactly what we are trying to achieve here. So that is something that you should definitely make sure you are thinking about if you want to keep your image on the up and up and getting the benefits of that. A well-defined brand is one that is going to be trusted too.

Improve Your Premises


A lot of business owners forget to think about the business premises themselves, and yet this is one of the most important aspects of all. As long as the business premises are very well looked after, that is going to reflect on the business well, so this is something you really need to think about. Common issues need to be dealt with, like you might want to find some concrete repair contractors near me and fix any broken paving outside, or you might want to repaint the building if it has been a while. Those things really do make a difference.


Work On Your Website


These days, however, something that is just as important as your building is your website too. This needs to be worked on to ensure that it is actually going to be as effective as possible in terms of bringing your brand to the world. As long as that is the case, you will find that it really makes a huge difference and that you are going to be able to keep your image as you want it to be. Make sure that you are happy with your site and it’s going to help a lot in all of this.


Treat Customers Right


But one of the most important things of all is that you are treating your customers how they deserve to be treated. As long as you do that, you will find that your business image is going to be helped a lot, and that people are going to have a lot more respect for your business on the whole too. Treating your customers right should always be at the heart of what you do every time, so make sure that this is the case.

May Recap: Exploring the Evolving Intersection of Sustainability, Technology, and Community

By Julie Starr • May 26, 2025
At Taiga Company, we’re committed to helping organizations stay ahead of the curve where sustainability meets innovation. In May, our blog posts explored emerging trends, practical strategies, and forward-thinking tools that businesses and communities can use to drive meaningful progress. From AI and Web3 to smarter supply chains and better communication, May’s content spotlighted the growing opportunities to align purpose with performance. Here’s a quick recap of the blog posts we published this month: Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact We explored how artificial intelligence is being used to advance sustainability, from optimizing energy use to enhancing predictive analytics for climate impact. A Greener Supply Chain with Micro Fulfillment This post looked at the role of micro fulfillment centers in reducing last-mile emissions, improving local access, and minimizing waste in ecommerce logistics. Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters We identified the highest-impact opportunities for ecommerce brands to improve sustainability, including packaging, shipping, and supply chain visibility. Integrating Sustainability in the Age of AI: Why Communications Matter More Than Ever In this post, we emphasized how clear, credible communication can strengthen sustainability outcomes, especially as AI tools become more prominent in decision-making and reporting. Building a Greener Community: 5 Smart Strategies We shared practical ideas for creating local impact, highlighting collaborative efforts that bring together individuals, businesses, and municipalities. Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling This forward-looking post unpacked how decentralized technologies are reshaping transparency, engagement, and authenticity in ESG narratives. Common Themes Across each of these articles, several powerful themes emerged: Technology as a sustainability enabler: From AI to Web3, innovation is proving essential in driving efficiency, traceability, and engagement. Local action, global impact : Whether it’s micro fulfillment or community partnerships, scaling down can often lead to scaled-up results. Communication as a catalyst : With growing complexity in tools and expectations, the way we talk about sustainability is just as important as what we do. As we look ahead to June, we remain focused on equipping our clients and readers with tools, insights, and strategies that help drive change—intentionally, transparently, and impactfully. Explore more on our blog and get in touch if you’re ready to elevate your sustainability communications.

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.