Finding Success With Running A Medical Business

Julie Starr • May 31, 2024

If you want to run the kind of business that really helps people, you have a lot of options to choose between. But one that is going to be particularly worthwhile is any kind of medical business. Having a medical business to run means that you probably care quite deeply about people, and that you want them to be happy and healthy. The more effectively you run your business, the more likely it is that you can bring about that kind of result for your patients and customers.


All in all, this will also mean that you can find more success as a business, so everyone benefits from this. With that in mind, this article will focus on what you can do to ensure you are finding success with your medical business. All of the following points are going to be important to bear in mind here, so let’s take a look and see what you might want to think about.


Find Your Focus

You will need to make sure that you have a good idea of what kind of focus your business is going to have, first and foremost. After all, it’s only by having a clear focus that you will know what to hone in on. This means having a niche in mind that is going to be particularly worth fighting for, and something that you are sure is going to help people in some way or another.


Probably the niche you choose will also come down to what kind of skills and knowledge base you personally have, so that is something you might want to think about here as well. If you can consider that and choose your focus well, you should find that you are going to have much higher success rates in your business generally.


Hire Great Staff

This applies to businesses in general, but it is especially important and useful to consider when you run a medical business. After all, you want to know that you can fully trust your medical staff to deliver the kind of care you need to people. If you are hiring only the very best doctors, nurses and professionals of all kinds, it will mean that you have a much better chance of a medical business that is going to help people and therefore be successful.


So with that in mind, you should make sure that you are aware of what you’re looking for, and that you then set up a recruitment process that is going to help you find it. If you can do that right, it’s going to make a huge difference, and you should find that you have a business that is going to be so much more successful on the whole. It’s amazing what having a great team behind you can really help you to achieve, in fact. Don’t skimp on this - just hire the very best people you can find every time, for every role.


Use An MSO

If you want to make it a little easier on yourself to run your medical business, as well as making it much more likely that you are going to have an ability to help your patients well, then you might want to consider using a medical MSO. This is a management services organization, and it’s essentially a group of trusted professionals you can hire to help you with the day to day running of some of the essential aspects of your business. It’s amazing how much this can help, and it’s the kind of thing that you are going to find really makes a huge difference.


If you have never used an MSO before, it’s something you might want to think about and look into. You may be pleasantly surprised at how much it can help you out, and you could have great results in no time once you are using a team like this, especially if it is a particularly well trusted team that has a lot of experience and knowledge.


Having goals is always important in business, and it’s the kind of thing you are going to want to think about and make sure you are doing if you are keen to keep your business going strong. Your medical business is going to improve at all times if you have some goals that you are aiming for, especially if they are goals related to patient health and the like. Those are the kinds of goals that most of your employees will find the most inspiring, and which will therefore bring about the best possible results.


So make sure that you have some clear goals in place and that you are doing all you can to reach them. This is going to help you to have a much better chance of doing truly great things in your business, which is of course what you are hoping to do.


Use The Right Tools

It can often be a matter of importance that you are utilizing tools well in order to provide great medical care to people. Sometimes in fact, having the right tools can make all the difference that is important to make. So you should certainly make sure that you are aware of this, and that you are doing all you can to employ the kinds of tools that people are going to find helpful in their work. If you can do that, and you provide them well, it’s going to mean the experience is better for those you are caring for.



If you can do all that, and within a housing of having strong morals and an ethical framework, you should find that your medical business has a pretty decent chance of ongoing success.



By Julie Starr July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.
By Julie Starr July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.