Business Sustainability: Why You Need It

Julie Starr • June 15, 2021



In the current contemporary world, adopting sustainability in your business strategies is imperative to achieve long-term success. According to a recent poll, seventy percent of the respondents admitted that their enterprises have official sustainability governance in place. As expectations on company responsibility soar, your business should improve the societal and environmental conditions to acquire top-line financial merits and get more attention from investors. This post will explain why your business needs to incorporate sustainable business strategies.

Enhanced Brand Reputation

While surveying over 53,000 American consumers, 58% said that they ascertain the company’s effect on Mother Nature when considering where to buy products and services. This figure translates to more than 68 million consumers who’re more likely to opt for companies that adopt sustainable business strategies . In addition, most consumers would settle for products or services from companies that give back to their communities. This technique makes ‘doing good’ a trending approach in advertising campaigns when improving brand awareness.

Apart from boosting brand awareness, practicing and encouraging resource conservation penetrates deeper to your workers and customers.

Offers a Competitive Edge

ESG (Environmental, Societal, and Governance) metrics are primarily used to identify how sustainable and ethical a company is. McKinsey states that firms with impressive ESG ratings constantly outpace the market in the long and medium-term. In addition, aligning sustainability with your business goals offers a purpose that attracts skilled personnel to foster financial success.

Hiring other sustainable business leaders such as cell tower lease experts also sparks a more substantial purpose in your business. They’ll design a roadmap for your enterprise and employees to engage and connect with your company stakeholders on the societal and environmental platforms.

For instance, cell tower leases may involve issues like ecological due diligence. An experienced cell tower lease expert will help you make informed and sustainable business decisions by explaining the details of each assessment report.

There’s Increased Demand for Sustainable Products

With your improved brand image, most people would want to be associated with your company, especially the millennial and Zen generation who’ve been consuming daily diets of ecological protection messages. A 2019 research report concluded that 73% of consumers worldwide are ready to adopt consumption habits with a less negative impact on the environment. Additionally, sustainable product retail sales have increased by more than twenty percent since seven years ago.

A millennial won’t object to paying more for sustainable products. If your corporation focuses on sustainable practices and products, it could acquire market share by increasing sales and attracting sustainability-minded clients.

Engages Your Ecosystem

Most people agree that collaboration is essential in tackling issues and drafting broader sustainability solutions. The MCG/MIT data indicates that sixty-seven percent of executives consider sustainability a niche that requires collaboration to thrive. When you liaise with other purpose-driven, successful and innovative companies, it’s easier to address some of the planet’s pressing problems.

Takeaway

Sustainability isn’t about foregoing proceeds to entice Mother Nature. Rather, it’s an important element to achieve business growth and success. You risk losing credibility from investors and opportunities to create revenue if you fail to incorporate this strategy. Drafting a sustainability plan is critical when making efforts to secure your company’s future.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.