Business Sustainability Challenges And How To Resolve Them

Julie Starr • February 22, 2022



If you think “business sustainability” is still just a buzzword, think again. According to a global survey by Unilever, there is a $1 trillion market opportunity for brands that showcase their sustainability efforts, with a third of consumers preferring sustainable brands. The Business and Sustainable Development Commission report also indicates that sustainable businesses have become one of the most lucrative business sectors. But achieving business sustainability is still a challenge for most businesses. So, are you thinking about making your business more sustainable? Here are some challenges you can expect when making that sustainability shift. 

Making your sustainable efforts more visible 

Whitewashing your sustainability efforts does not cut it anymore as far as your consumers are concerned. In other words, it is no longer enough to simply claim that your company is taking measures to make its operations, products, and services more environmentally friendly. Your clients, potential customers, or target audience will start demanding some level of transparency in your sustainability efforts. They would want to see, for example, what measures you’ve adopted to reduce your carbon footprints and how measurable those strategies or measures are.

  You’ve probably seen how powerful the demand for transparency in the pay gap and diversity is and how that has affected several businesses. You can expect that same level of demands on your business regarding sustainability efforts. 

Collaborating for sustainability

In most cases, adopting sustainability measures requires businesses to make systemic changes in the operations and collaboration with their stakeholders, from suppliers to consumers. That means finding the right partners who will enhance your eco-friendly efforts. If you already have suppliers you work with, you might also need to speak with them (and other stakeholders) to make the needed changes. But if that isn’t an option, your best alternative is to look for new partners who understand your sustainability goals and thread the same part. For example, if you’re now looking for more sustainable ways to generate power for your business, you’ll find that companies like Volvo Penta focus on providing sustainable power solutions for businesses. 

Your ability to measure and report your efforts

As indicated earlier, you can expect your target audience and sustainability advocates to demand transparency and accountability from you. A key factor in meeting that demand is your ability to measure how effective or otherwise your sustainability efforts are. The general public aside, measuring your businesses’ strategies will also help you determine whether your efforts are paying off or otherwise. It gives you a fair idea of what you’re doing right and what needs changing. Considering the increasing growth of sustainability reporting standards and rankings, it will help to know how to streamline your reporting in a way that reduces redundancy, produces a positive impact, and resolves any form of inconsistency. 

Scrutinizing future viability 

From all indications, sustainability is here to stay. This is reflected in Ramboll’s recent study, which indicates that 95% of companies consider sustainability as key for long-term business success. But you need to be able to scrutinize it

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.