Business Automation and Sustainability Methods

Julie Starr • June 2, 2023

The time has come when business automation and sustainability practices are no longer separate. Neither are they a choice. The world is moving towards green initiatives across all sectors, and the question is whether you will wait and lose out or get on the ride early. If you choose to use automation methods early, you will help your business fortify itself against sweeping changes that are predicted to come to every industry with global green initiatives.


Massively Reduced Paperwork

There is a massive problem with paper in all industries. We rely on it too much, and in fact, we overuse it to some extent. Paper is unnecessary for most things, including customer relations, company reports, and even the contract process, all of which can be digital. Automated solutions can help you reduce paper at tour business. For example, you can lower the amount of paper used with AI tools that catch and cancel mailings for appointments that are confirmed.


Automation and Sustainability with Real-Time Data

Data is all we hear about these days. It is everywhere. And with good reason. The more data we have, the better informed we are. And the more informed we are, the more accurate and efficient the decision-making process becomes. With automation, you access accurate data that is as good as it can be. You can use this data to measure KPIs and other metrics related to sustainability initiatives with the goal of reducing your company’s overall environmental impact.


Improved Costs Analysis

You can’t measure the entire impact of your business without clean and relevant data. And most data that comes in can be convoluted and irrelevant. This costs more time and money. But it also means some costs stay hidden from view. Yet automated data solutions can analyze data and pick out necessary items related to sustainability and eco-impact. As a result, you can make more informed decisions related to your green initiative budget and increase its efficiencies.


Managing Energy Output

Of course, energy efficiency, waste, and management are priority topics concerning sustainability. And managing this manually can be a big task. Automation can help with:

  • Collecting and visualizing energy usage data across multiple company sites.
  • Using timers and sensors to switch off energy supplies that aren’t needed.
  • AI tools can help shut down large-scale systems much faster than a human.
  • You can set up automated alerts to systems that have been left switched on.
  • Heating and environmental controls can be automated to stay within boundaries.


Automating energy usage has become easier than ever today. Custom systems that use a combination of software and smart technology are affordable, efficient, and very powerful.


Reduce Greenwashing to Attract Skilled Workers

A recent survey found that almost 70% of people looking for jobs would be happier working for a company with a strong green initiative. Yet you must be honest in your approach to eco-friendly policies without inflating your actions. You can use automated systems to provide insights about your genuine sustainability practices with accurate data. You can then share this data with auditors, shareholders, and employees to reduce greenwashing and attract genuine interest.


Automation and Sustainability Improves HR

Human Resources (HR) is the backbone of a company. Without HR, the hiring process, payroll, and even data protection would be almost impossible. But the sheer amount of work that is involved in quality HR services can be overwhelming. Yet many HR tasks are repetitive, which is where automation shines. Posting, printing, and even onboarding take time and money. But you can digitize all of these and automate the entire process so HR can get on with complex tasks.


Future-Proofing Your Business

More companies are moving towards automation. And many others are implementing green initiatives. There are relatively few that are using the two together. However, this is slowly but surely changing. Getting on the ride now will ensure better business practices for the next few years. This is because of the rapidly advancing changes in AI systems with automation, and indeed, a changing shift in sustainability practices is inevitable. You can lead, or you can follow.


Improve Shipping and Delivery

Getting your customers their products to them in a timely manner is one of the most important tasks any business can undertake. With major brands doing same day deliveries and stressing speed consumers have come to expect that they will get what they have ordered in as short a time as possible. To this end, you have to make sure that you put systems in place to get deliveries out on time. One way to do this is with route planning software. When doing deliveries it's important to know the most fuel efficient and fastest routes to take. This software can help you do that, this way you can give your customers what they ordered in a timely manner.


Summary

Automation and sustainability are combining for improved business and industry practices all over the world. With automation, you can reduce how much paper you use, enhance your energy output and management, and make sure your company is ready for the AI revolution. Yet, at its core, you can also use automation to analyze, identify and display data that is wholly relevant to your current objective, such as reducing energy waste and costs that are hidden.


By Julie Starr July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.
By Julie Starr July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.