Aligning Your Company and Employees Values for Success

Julie Starr • June 28, 2023

Ensuring your employee's values align with your business and branding isn't always a 100% successful venture. Not everyone will have the same thoughts and ideas on different aspects of life, and that is fine. However, regarding your company and its values, you need to have your employees onboard and work towards the same goals as you are to ensure success and continuity across the board.


Be Clear

Defining your company goals and objectives is vital. What exactly are your core vitals, and what are you working towards? Once you have definitive answers, you need to work on ensuring they are clear and well-communicated from the top down. If your senior management isn't practicing these values, then you cannot expect all employees to tow the company line too. Be clear and consistent about what you expect and ensure everyone is on the same page.


Training

You cannot expect everyone to be competent in carrying out their work and raising awareness of the company's values if they are unsure of what they are doing or what it entails/ this is where training comes into play. You can implement an LMS in your company to help you carry out training modules and to teach employees how you expect them to behave and what is involved in following company guidelines to support values. The more they know about your values and how best to put these into practice, the easier it will be to make sure everyone is singing from the same hymn sheet.


Connections

To help employees see your vision more clearly, you need to connect them to what it is you are trying to do. For example, if your goal is to make software accessible to more people, show employees the benefits your software can have on different people and its use in different applications. If they can see the end goals and the aim in real life, they will be able to connect with it more easily and support your development while working towards meeting your goals and values.


Reward Innovation

There is nothing that screams unity more than employees and employers working together to meet a common goal. If you are clear about what you expect from employees and what your business is about, then you can foster an environment of creativity and innovation that pushes the boundaries of these values and help you to explore what is possible within these parameters.


Allow your employees to push forward on creating new ideals and goals, support them in doing so, and recognize their efforts accordingly.


Stay Connected

One of the best ways to drive home company values is to emulate them yourself and ensure you are on the ground with your team engaging and supporting them as much as possible. It is one thing to preach about what you stand for, but it is another thing to put it into practice and show your employees firsthand what you want for your company. The chances are if they see this behavior coming from the top, they will be more likely to get on board and align with you easier than simply being told to.


Conclusion

Aligning your employee's values to that of your company means you need to model the behavior you want them to follow and ensure you are putting measures in place to communicate values and policies to ensure everyone knows exactly what is expected of them.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.