7 Ways You Can Market Your New Business In Today’s Digital Age

Julie Starr • April 19, 2022



The internet has completely transformed the marketing landscape. More than ever before, businesses today need to market themselves online in order to grow their businesses. For instance, as a hotelier, you can just google ‘ list hotel on airbnb ’ to see how easy it is. But with so many marketing options available, how do you choose which marketing strategy is right for you? 

The key is to know your goals and your resources. If you have the time and resources to focus on marketing your new business, then you should consider marketing your new business in today’s digital age. If your goal is to build your email list, grow your social media following, establish more offline visibility, sell more products and services, and generate more leads, then you should consider marketing your new business in today’s digital age. If you’re looking for advice on how to market your new business, then you’ve come to the right place. Keep reading to learn 6 ways you can market your new business in today’s digital age.

Establish Ongoing Relationships

The best marketing strategy is useless if you have no one to market to. You want to establish ongoing relationships with your potential customers, and you can do that by marketing your new business in today’s digital age.

There are several ways you can do this. First, create an email list . An email list is a collection of people who want to hear from you. These are the people who would normally buy from you if you were a brick-and-mortar business. An email list gives you the ability to market your new business to these people when they are ready to buy.

Another great way to establish ongoing relationships with your potential customers is to build a strong social media following. Market your new business in today’s digital age through social media by sharing fun and educational posts, interacting with your fans and sharing photos and videos. This will allow you to become friends with your potential customers and foster ongoing relationships with them.

Use Digital Marketing Strategies

Digital marketing strategies are all about using the internet to your advantage.

There are many different ways you can use digital marketing strategies for your new business, and you should choose the ones that are most effective for your goals and audience.

 

Many digital marketing strategies are about building websites, building and maintaining an email list, building an online shop, and more. For example, you can use online advertising to drive traffic to your website. You can also use paid search tools such as Linchpin to drive traffic to your website.



If you’re new to the world of marketing, you don’t have to go it alone, either. You can always learn from those who bring the experience you could benefit from, to help you get the most out of the strategies you employ. Rather than hiring any old outsourced marketing service, it’s often wise to work with those who have specific expertise in your field. If you run a Software-as-a-Service business, then you may want to partner up with a B2B SaaS marketing consultant. That way, you can ensure that you’re getting advice and strategies better suited to your specific industry, market, and audience.

 

Serve up Content

Content is king when it comes to marketing your new business in today’s digital age. You may be thinking, “Content is crucial, but I don’t know where to start!” That’s okay; we’re here to help. 

For example, you can create blog posts. Blog posts are great because you can do a lot with them. You can write about a variety of topics, share photos, and more. You can also use blog posts to promote your products and services.

Use Paid Advertising

Paid advertising is one of the most effective digital marketing strategies for your new business. You can use many different paid advertising methods for your new business, and you’ll want to choose the one that is most effective for your goals and audience. For example, you can use search engine ads to drive traffic to your website. You can also use paid social media ads to create ongoing relationships with your customers and fans. You can use display ads, email ads, and more.

A good idea is to use paid ads across different platforms so you can maximize the effectiveness of your campaigns.

Create an effective PR/Events Strategy

PR and events strategies are a great way to create hype around your products and services. For example, if you make a nutritional supplement, you could create a big announcement around a special event related to the supplement, or you could get the media involved in creating buzz around the event.

 

You can also do a lot with PR and events strategies. For example, you can create a contest around your company, have an investor’s day, have an employee recognition day, have a customer appreciation day, and more.


Email Marketing



Another option worth considering is email marketing. While many people assume that email marketing is dead, this isn’t the case. Open rates for emails is low but you can change this by taking a more personal approach, creating segmented lists that are more likely to convert. You can also use a free email verifier to guarantee that you are sending all those emails to the right people. 


 

Conclusion

Starting a new business can be challenging, especially when launching online. To succeed in today’s digital economy, it’s essential to market your new business in today’s digital age.

You may be wondering what marketing strategies work best for your new business, and you’ll want to choose the one that is most effective for your goals and audience.

Digital marketing strategies can help you reach your audience, build your brand, and succeed in today’s business environment.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.