5 Ways To Foster A More Sustainable Business
Julie Starr • October 9, 2023
Sustainability should be a core part of every company’s mission and values. Not only is it great for the planet, but it’s great for business, too. It lets you bring in more customers and generate more revenue. It’s more than worth the cost of investing in it.
You’ll need to know how to foster a more sustainable business to achieve these results.
While that seems easier said than done, it’s far from complicated. You shouldn’t have to spend too much time and effort on it.
Some strategies are well worth it, as they’ll have more of an impact than you’d think.
- Reduce Waste - Have you thought about how much waste your business generates? It could be a lot more than you’d think, especially when it comes to manufacturing any products. Look at every part of your supply chain and figure out if there’s anything that you can change to reduce waste. Reusing materials and similar strategies can be a great way of cutting down on this.
- Encourage Remote Work - Your employees will need to use cars or similar forms of transport to get to and from work. That means burning up fuel, which harms the environment. By switching to a remote working culture, you cut that out completely. You’ll end up being more sustainable with a simple switch, and you shouldn’t have to worry about work not getting done. You’ll be better off because of it.
- Partner With Sustainable Suppliers - The suppliers you work with play a role in how sustainable your company is. Look into options that are actually sustainable. That could be as simple as Googling ‘sustainable outsourced IT services near me,’ or something similar, and you shouldn’t have much to worry about. You’ll still get things done while being more sustainable.
- Use Green Office Supplies - The supplies you have in your office can be one of the more overlooked ways you could be harming the environment. If you use a lot of paper, that’s especially true. It’s worth going as green as possible with this. Switching to digital-only is recommended. You can even use energy-saving appliances and computers to help.
- Give Back - Sometimes, creating a more sustainable business doesn’t just mean focusing on the ins-and-outs of your business. It often includes giving back and actively helping the environment. There are multiple ways you can do this, and donating to environmental charities can be one of the more notable ways of doing this. Consider setting up a regular donation to give back to groups that help the environment.
If you want to foster a more sustainable business, you’ll need to be willing to put some time and effort into it. You shouldn’t have to make extraordinary changes to do this, however. Instead, some of the smaller changes could be well worth it.
You’ll have to be consistent with your efforts, though. It could take a little while to actually make your business more sustainable, but it’ll be worth it. You’ll benefit the planet while bringing more customers in, making it well worth it.
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.