5 Tips for An Eco-Friendly Pool

Julie Starr • June 11, 2024

Are you considering a pool for your property, looking to start a pool business, or managing a community pool? Incorporating water fun into your life can be a profitable venture, especially if there's a high demand for pools in your area. And here's the exciting part, by opting for eco-friendly pool construction and maintenance, you not only contribute to a sustainable future but also potentially save on long-term costs.


However, with more consumers than ever looking for more sustainable options for anything and everything and wanting sustainability built into everything they purchase, including pools, what are our options for creating a more eco-friendly pool?



Sustainable Materials

When it comes to the pool's construction, opting for sustainable materials is a key step. Consider using recycled wood, glass , stone, or tile in your pool's design. These materials are not only durable and long-lasting, but they also contribute to reducing the need for frequent repairs or even pool reconstruction. By choosing recycled materials, you're also making a positive environmental impact by reducing the use of new resources.


Water Conservation

Water conservation strategies for pools aren't a new thing. It can often be overlooked for clean, fresh water. You can use grey water, which is used water from the home, or fill your pool. Filtering grey waters removes the dirt and impurities, leaving it clean and fresh to use in a pool. You can do the same with rainwater, too, and you can also introduce evaporation-limiting techniques to help you reduce the amount of water lost via evaporation (e.g., using a solar or liquid pool cover can help reduce evaporation).


Use High-Quality Parts

Whether you're supplying a pool, building your own, or repairing existing pools, using the best quality parts for the job at hand means you get a better finish and longer lifespan than cheaper alternatives. If you want to reduce waste associated with pool use and repairs, finding a pool supply company that can source the best products for your pool can limit the number of repairs needed and the frequency with which they need to be carried out.


Regular Care and Maintenance

Having adequate, regular, ongoing, complete pool maintenance and cleaning can allow you to ensure that the pool is working as it needs to be and not consuming more resources than required. Be it heating, filtering, cleaning supplies, or chemicals. Using pool covering can let the debris that finds its way into the pool, requiring fewer resources and chemicals to clean the water, while using eco-friendly pool cleaners can help to limit the chemicals in the water.


Energy Saving Parts

Using energy savings parts of your pool means you can control the costs and the impact on the environment your pool has. An energy-saving heating system, pumps, and filters will mean you use less energy to power them, making it better for the environment.


Alternatively, you can switch to solar-powered options to reduce your reliance on fossil fuels and create a more sustainable and less energy-intensive option for your pool.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.