4 Tips on Generating a Better ROI through Sustainability and Market Expansion

Julie Starr • August 18, 2022



Generating a better return on investment (ROI) is essential for the success of any business, regardless of its size or industry. However, developing a better ROI can be difficult, especially in today’s competitive marketplace. This blog post will provide four tips on how to generate a better ROI for your business and help you achieve success while keeping investors happy.

Focus on your core competencies

One way to generate a better ROI for your business is to focus on your core competencies. By focusing on the areas of your business that you’re most skilled at, you can produce higher-quality products or services and tap into new markets. This will not only help you generate more revenue but also improve your reputation and brand image, both of which are important factors in generating a better ROI.

By expanding into new markets and product lines, businesses can often find themselves stretched too thin, leading to subpar results across the board. However, by honing in on their core competencies and focus areas, businesses can create a well-oiled machine that generates a higher ROI.

Create a niche market

Another way to generate a better ROI for your business is to create a niche market. By catering to a specific group of people or companies, you can create a loyal customer base that is more likely to return and recommend your products or services. Creating a niche market can also help you charge premium prices for your products or services, as customers are often willing to pay more for items that are specifically tailored to their needs.

While it may seem counterintuitive, businesses that focus on creating a niche market actually have less competition than those who try to be everything to everyone. By narrowing your focus, you can create an offering that is truly unique and stands out from the crowd. This will not only help you attract new customers but also keep them coming back for more.

Save money by implementing sustainable processes

A third way to generate a better ROI for your business is to save money by implementing sustainable processes. For example, sustainable businesses are often able to reduce their operating costs by using recycled materials , investing in energy-efficient technologies, and implementing other green practices. This can free up more resources that can be reinvested into the business, resulting in a higher ROI.

In addition to saving money, sustainable businesses also benefit from improved brand image and customer loyalty. As more and more consumers become aware of the importance of sustainability, they’re increasingly likely to do business with companies that share their values. So by investing in sustainable practices, you can not only generate a better ROI but also improve your brand image and attract new customers.

Focus on GIPS compliance

A fourth way to generate a better ROI for your business is to focus on gips compliance . The Global Investment Performance Standards (GIPS) are a set of ethical standards that aim to ensure the integrity of investment performance reporting. Adhering to these standards can help you attract and retain more clients, as they’ll have confidence in your ability to provide accurate and transparent reports.

In addition to attracting new clients, complying with GIPS can also help you improve your relationships with existing clients. By providing them with clear and concise reports that comply with international standards, you can build trust and foster transparency. This will not only improve your client relationships but also lead to improved retention rates and referrals.

Generating a better ROI for your business doesn’t have to be complicated. By following these four simple tips, you can improve your bottom line and create a more sustainable business. So what are you waiting for?

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.