3 Eco-Friendly Marketing Strategies That Work

Julie Starr • March 11, 2022



Every business owner knows that they need to advertise their company. It offers a host of benefits, including:

  • Increasing brand visibility.
  • Boosting your sales.
  • Improving customer engagement.

If you’re environmentally conscious, you might believe that many marketing and sales initiatives are somewhat wasteful. It’s not uncommon to want to develop eco-friendly marketing strategies and business initiatives. Figuring out how to do this, however, can be difficult. That doesn’t mean that it’s impossible. All you have to do is consider the results of your marketing, and make sure that you are choosing the right companies to work with. For those custom hoodies you had in mind, avoid fast fashion companies that don’t meet your ethical standards. There are so many other more sustainable businesses that you can choose from. There are more than a few things you can do that’ll be more than helpful. Not only will these help you make your company more eco-friendly, but they could also improve your sales.

Eco-Friendly Marketing Strategies That Work: 3 Top Choices

Have An Eco-Conscious Design

It’s one thing to have as many eco-friendly marketing strategies as you can. Unless you have an environmentally friendly product , however, it’s all for naught. You’ll need to focus on this from the start.

Designing your product to be eco-conscious is an effective marketing strategy for your company. When you’re brainstorming this, keep a few things in mind.

These include:

  • Where will you source your materials from?
  • How will your products be delivered?
  • Is there any waste in the manufacturing process?

Aiming to address these in an environmentally-friendly way as possible is recommended. Though this will take effort, it’ll pay off.

Have Branded & Sustainably Sourced Merch

It’s not uncommon for brands to start selling merchandise with their logos and similar designs on it. It can be an effective marketing technique.

Wholesale embroidery suppliers , among others, offer such clothing at cost-effective prices.  It can also be one of the more eco-friendly marketing strategies to choose from. You’ll need to go about it the right way, however.

Choosing the right suppliers and materials will be the most important part of this. Ensure that they’re ethically and sustainably sourced.

Ensuring that you use recycled materials for the packaging, among other things, is recommended.

Convert Entirely To Digital Marketing

More and more companies are focusing on digital marketing rather than traditional marketing. There are more than a few reasons for this . Better and more actionable results can be the most notable.

Alongside this are a few unexpected benefits of digital marketing, however. One of the more notable is that digital marketing can be more environmentally friendly than some traditional marketing techniques.

As such, it can be more eco-friendly. That’s especially true when compared to billboards, newspaper ads, and more.

Eco-Friendly Marketing Strategies That Work: Wrapping Up

If you need eco-friendly marketing strategies and business initiatives that help your business, there are more than a few to choose from. Using many of them can be recommended.

While these could have an impact on your costs, that doesn’t have to be a bad thing. Quite a few people are happy to pay more if a brand is environmentally-friendly; You can offset your increased expenses with higher prices.

Coupled with that should be the increased business you’ll see as a result of your eco-friendly marketing strategies. There shouldn’t be anything stopping you from implementing them.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.